Salesperson

Company Overview

ALLDATA Europe provides OEM repair and diagnostic information for automotive workshops straight from vehicle manufacturers. Its single online platform gives technicians access to repair instructions, wiring diagrams, diagnostic details, and maintenance data for more than 43 vehicle brands, representing roughly 97% of cars on European roads. The service is designed to help workshops work more efficiently, avoid mistakes, and improve the care they deliver to customers' vehicles.

Role Summary

In this position, you will focus on finding and connecting with prospective automotive workshops, introducing them to ALLDATA Europe's data-driven product offering, and supporting them through the full sales journey from first outreach to final conversion. You will run both in-person and remote product presentations, uncover customer requirements, and shape proposals that clearly show the value of the solution.

Every day, you will oversee a sales pipeline, deliver demonstrations, draft quotations, negotiate commercial terms, and keep CRM records current and accurate. You will also work alongside marketing and customer support to create a seamless onboarding experience and support long-term customer satisfaction. This is a full-time, on-site opportunity in Cologne (Köln), North Rhine-Westphalia, Germany.

Responsibilities

• Identify and approach potential automotive workshop customers.
• Present ALLDATA Europe's OEM data solution to prospects in a compelling way.
• Manage the sales process from first contact through deal closure.
• Conduct demonstrations either on-site or remotely, depending on the customer situation.
• Assess customer needs and prepare tailored, solution-oriented offers.
• Maintain an active sales pipeline and track progress in the CRM system.
• Prepare quotes, handle commercial discussions, and negotiate terms.
• Coordinate with marketing and customer support to support onboarding and customer success.

Requirements

• Practical B2B sales experience or strong selling capability, including cold calling, prospecting, lead qualification, solution selling, and negotiation.
• Interest in or exposure to the automotive aftermarket, workshop environments, or technical products and services.
• Strong spoken and written communication skills, plus the ability to present complex information in a clear, customer-friendly manner.
• Good organization and time management, with confidence using CRM tools and handling a pipeline.
• Ability to develop durable customer relationships and work well with cross-functional teams.
• Willingness to work on-site in Cologne and travel to customers when required.
• Fluency in English and German; knowledge of additional European languages is a plus.
• Vocational training or a degree in Business, Sales, Marketing, or a similar subject is considered an advantage.

Additional Information

This is a full-time role based on-site in Köln. The role involves working directly with workshop customers and may include visiting clients as needed.