Sales Representative - Apparel Store

Role Overview

We are looking for a passionate Sales Representative for an apparel store to deliver an exceptional shopping experience, meet sales targets, and maintain the store's appearance consistent with the brand identity.

Key Duties and Responsibilities

• Professionally greet and welcome customers.
• Identify customers' needs and assist them in product selection.
• Provide detailed explanations about products, including materials, sizes, colors, and current promotions.
• Achieve daily and monthly sales targets.
• Encourage customers to purchase additional or complementary products (upselling and cross-selling).
• Arrange and organize clothing in the store according to approved display standards.
• Ensure the cleanliness of the store and fitting rooms continuously.
• Monitor the availability of sizes and colors and inform management of shortages.
• Receive new merchandise and participate in sorting, pricing, and displaying them.
• Execute sales transactions using the point-of-sale (POS) system and issue accurate invoices.
• Handle exchange and return processes following store policies.
• Protect merchandise and reduce waste or damage.
• Monitor inventory and perform periodic stocktaking as requested.
• Adhere to store policies, attendance systems, and dress code.
• Maintain confidentiality of customer and sales information.
• Handle customer complaints professionally and either resolve or escalate them to supervisors.
• Participate in promotional campaigns and seasonal events.
• Support product photography or preparation for publishing on social platforms when required.
• Prepare daily sales reports and manage cash register closure if assigned.
• Perform any other related tasks assigned by the direct manager.

Required Qualifications

• Minimum of a high school diploma.
• Prior experience in clothing sales or retail is preferred.
• Basic knowledge of point-of-sale systems.

Essential Skills

• Excellent communication and persuasion abilities.
• High-quality customer service skills.
• Polished and presentable appearance.
• Ability to work effectively within a team.
• Resilience under work pressure.
• Strong time management and organizational skills.
• Flexibility to work during peak hours and holidays.
• Good understanding of fashion industry trends.

Performance Indicators (KPIs)

• Monthly sales target attainment.
• Average invoice value.
• Conversion rate of visitors to buyers.
• Customer satisfaction levels.
• Attendance and discipline adherence.
• Accuracy of sales and cash register operations.
• Maintaining store orderliness and cleanliness.
• Reduction in return/exchange rates due to sales errors.