Retention Marketing Assistant

About VICI

VICI is the premier shopping destination catering to the modern fashion enthusiast. Our collection includes women's apparel, accessories, footwear, and handbags, featuring trend-driven capsule releases, influencer partnerships, and uniquely curated daily selections. We prioritize customer feedback and preferences to deliver exclusive, sophisticated, and contemporary styles that resonate with our clientele.

Founded in 2012 as a family business, VICI has expanded significantly, establishing a robust online and social media presence. With a focus on affordability, quality, and superior customer service, we ensure an exceptional shopping experience. Our retail footprint is growing, including a store in Nashville and pop-ups in Newport Beach and Venice Beach, signaling exciting growth opportunities ahead.

Role Summary

The Retention Marketing Assistant plays a vital role in supporting retention efforts by managing the deployment and optimization of email, SMS, and push notification campaigns. This position works closely with merchandising, design, and web teams, utilizing platforms like Klaviyo and PushOwl to execute strategic retention initiatives effectively.

Key Responsibilities

• Manage daily scheduling and sending of retention campaigns via email, SMS, and push notifications using Klaviyo and PushOwl, including updating workflows and executing A/B testing.
• Ensure alignment with VICI's comprehensive marketing calendar, maintaining communication across departments and tracking inventory to guarantee accurate campaign execution.
• Support the development and refinement of creative briefs for retention activities, providing inspiration based on data analysis and competitive research.
• Evaluate campaign outcomes, documenting insights, maintaining testing result records, customer segment analysis, and creative performance reports.
• Collaborate with design teams to translate creative briefs into finalized email marketing content.
• Work independently and coordinate cross-functionally to enhance the overarching email marketing strategy.
• Improve efficiency by creating templates, optimizing processes, and integrating AI tools where suitable.

Candidate Qualifications

• Exceptional attention to detail and experience building complex marketing campaigns.
• Proficiency with Klaviyo or comparable email service providers.
• Strong communication skills and ability to collaborate effectively within teams.
• Passion for content strategy and optimizing within fast-growing, dynamic environments.
• Capability to analyze email and SMS analytics and convert data into actionable insights.
• Self-motivated with the ability to navigate uncertain situations with minimal guidance.
• Experience leveraging AI technology as part of routine work processes.
• Excellent organizational, time management skills, and meticulousness.
• High standards of personal and professional integrity.
• Innovative problem-solving aptitude with an open-minded approach.
• Fluency in Windows (Excel, PowerPoint), Mac, Google suite, and common professional communication and productivity applications (Slack, Office365, Chrome).

Work Environment & Physical Requirements

• Primarily office-based or home office environment with controlled temperature.
• Sitting extensively with occasional standing and walking.
• Routine use of computers and office equipment like mouse, keyboard, and printer.
• Occasional lifting or pulling up to 20 pounds.

Education & Experience

• Bachelor’s degree in business, marketing, analytics, or a related discipline, or equivalent practical experience.
• One to four-plus years of experience in email marketing within consumer-facing brands.

Working Hours and Location

• Full-time at 40 hours per week.
• Onsite presence required in Walnut Creek, CA office every Tuesday, Wednesday, and Thursday.

Compensation

Hourly wage ranges from $27 to $28.

Diversity and Inclusion Commitment

VICI is dedicated to fostering an inclusive and diverse workforce, welcoming candidates from all backgrounds and experiences. We provide equal employment opportunities without discrimination based on race, religion, gender identity, sexual orientation, age, disability, and other protected characteristics.

Use of Artificial Intelligence in Hiring

We employ AI technology to assist with reviewing applications and assessing candidate materials as part of our hiring process. These tools support but do not replace human decisions, and final hiring decisions are made by our recruitment team. Candidates interested in how their data is handled can contact us for more details.