Regional Sales Manager

About the Company and Culture

Join South Country Equipment, a family-owned network of eight John Deere dealerships serving southern Saskatchewan. We combine the warmth of a close-knit team environment with the resources of a corporate enterprise. Our culture thrives on teamwork, mutual support, and a collective drive to help farmers increase their productivity through innovative agricultural technology.

Successful team members at South Country typically exhibit a team-first attitude, a willingness to embrace new challenges and learning opportunities, a friendly and approachable demeanor, an understanding of their role within the broader organizational goals, and a passion for supporting Saskatchewan’s farming communities.

Role Overview

As Regional Sales Manager based in Emerald Park, SK, you will lead and develop our sales team to deliver outstanding results. Your responsibilities include overseeing sales coverage across geographies ensuring proper staffing, analyzing market trends to meet sales targets, setting clear performance expectations, coaching your team to help customers find the right equipment, conducting on-farm visits with your salespeople to build strong customer relationships, and staying current on John Deere products, financing, and technologies to best support client needs.

Responsibilities

• Ensure appropriate coverage across regions by managing the size and type of your sales team.
• Analyze historical and current market conditions to position the team to grow market share and used equipment sales.
• Set explicit sales goals, manage pipeline, and enhance the customer experience through coaching.
• Support your sales team through farm visits and direct mentoring to strengthen customer ties and sales skills.
• Remain well-informed about John Deere products, financing options, and technology to recommend tailored solutions to customers.

Qualifications

• Minimum of 3 years’ experience in equipment sales.
• 1-3 years’ experience in sales team leadership is advantageous.
• Proven motivation to develop business and uncover unique sales opportunities.
• Competitive nature with goal-setting and achievement drive.
• Strong problem-solving abilities and creativity in developing solutions.
• Background or knowledge of farming/agriculture in Saskatchewan is a plus.

Benefits

• Pension plan participation.
• Comprehensive health coverage including medical, dental, vision, and life insurance.
• Paid time off entitlements.
• Employee discounts at stores.

Additional Information

Location: Emerald Park, Saskatchewan

Application Deadline: July 26, 2026

Position Type: Full-time, permanent

Compensation: Salary plus commission/bonus structure

Company Values: We support agriculture by fostering relationships built on trust and collaboration, providing autonomy to drive innovative success, and continuously investing in professional development through John Deere and external training.