Product Marketing Manager, Duolingo Math

About Duolingo

Duolingo's mission is to create the world's best education and make it accessible to everyone globally. As part of this journey, team members focus on educating users, experimenting with innovative ideas, making informed decisions, and solving complex challenges. Team members benefit from continual learning opportunities and collaborate daily with accomplished professionals while contributing to meaningful, enjoyable work.

Role Overview

We seek a Product Marketing Manager to oversee the marketing strategy and execution of Duolingo Math, a product designed to make learning mathematics both enjoyable and rigorous. This role involves defining how the product engages learners, parents, and educators by partnering with Product, Design, and Marketing teams. You will be pivotal in crafting persuasive product stories within and beyond the app, alongside developing strategies that enhance awareness, user engagement, and retention.

Key Responsibilities

• Create and execute wide-ranging marketing plans to boost user acquisition, ongoing participation, and retention for Duolingo Math.
• Collaborate with cross-disciplinary teams—product management, design, engineering, marketing—to guarantee seamless product launches featuring unified marketing frameworks.
• Perform customer research and competitive evaluation to refine value propositions and product feature positioning.
• Plan and execute launch strategies for new products or features, including defining messaging, positioning, and promotional approaches.
• Work alongside marketing and design units to build effective campaign initiatives spanning in-app messages, app store optimization, social channels, email marketing, and content distribution.
• Monitor campaign metrics to derive actionable insights and make data-informed recommendations for enhancement.
• Act as the internal domain expert and advocate for Duolingo Math, ensuring consistent communication and team alignment around messaging.

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• Proven product marketing experience, optimally within consumer technology, with success in launching and scaling products.
• In-depth knowledge of mobile application markets and experience promoting digital consumer products.
• Familiarity with marketing educational tools aimed at children is desirable, along with experience in mobile apps, gaming, or classroom learning tools.
• Strong verbal and written communication skills capable of crafting engaging narratives and delivering clear presentations to varied audiences.
• Analytical approach with proficiency in leveraging data and insights to drive strategic decisions and optimize performance.
• Excellent cross-functional collaboration skills with the ability to handle multiple projects in dynamic environments.

Compensation and Benefits

The base salary for this position ranges from £75,525 to £102,181 GBP, supplemented by equity compensation. Salary depends on factors such as experience, skills, and internal benchmarking. Additional employee wellness benefits are provided to support holistic wellbeing.

Equal Opportunity Statement and Additional Notes

Duolingo is committed to equal employment opportunities regardless of race, religion, color, nationality, gender identity, sexual orientation, disability status, veteran status, or other protected characteristics. The company ensures interview accommodations for candidates needing assistance to fairly demonstrate their abilities. Beware of fraudulent representations; legitimate Duolingo staff use official company email domains and never solicit sensitive personal financial or identification information during recruitment.