PPC Manager - Onsite (Indira Nagar, Lucknow)

Company Overview

Gencosys Technologies Pvt. Ltd. is a leading IT company offering extensive technology solutions and services tailored to diverse industries. With a wide-reaching presence spanning South Asia, the Middle East, Africa, Asia Pacific, Saudi Arabia, and North America, the company provides its employees opportunities to engage with international markets and diverse business challenges, fostering professional development.

Role Summary

The PPC Manager will be responsible for the formulation, execution, and continual enhancement of pay-per-click advertising campaigns across various search engines and digital platforms. This role focuses on driving meaningful traffic and improving conversion rates through expert keyword research, ad copy development, campaign monitoring, and data analysis to maximize return on investment and minimize acquisition costs.

Key Responsibilities

• Plan and implement pay-per-click campaigns across major advertising platforms.
• Conduct in-depth keyword research to identify optimal targeting opportunities.
• Create compelling ad copy and manage ad creatives to engage the target audience effectively.
• Monitor campaign performance metrics and adjust strategies to enhance effectiveness.
• Analyze data trends to optimize campaigns for improved ROI and reduced cost per acquisition.
• Collaborate closely with marketing and sales teams to ensure campaign alignment with broader business objectives and brand messaging.
• Support lead generation efforts through well-designed digital advertising strategies.

Required Qualifications and Skills

• Demonstrated expertise in digital marketing and PPC campaign management.
• Strong proficiency in social media marketing to support integrated marketing campaigns.
• Experience with web analytics tools to monitor and report on campaign performance data.
• Capability to design lead generation initiatives that drive qualified customer inquiries and conversions.
• Hands-on experience with platforms such as Google Ads and Meta Ads, including bidding and budget oversight.
• Excellent analytical skills with a focus on detail and interpreting key performance indicators.
• Effective communication and teamwork skills suited for a dynamic, on-site work environment.
• Bachelor's degree in marketing, business administration, or related discipline, or equivalent experience in performance marketing.

Working Conditions

This role is based full-time onsite in Indira Nagar, Lucknow, requiring regular collaboration with internal teams and adherence to project deadlines and budget constraints.