National Account Manager

About Beiersdorf

Beiersdorf is dedicated to helping individuals feel confident in their skin through innovative skin and body care products made under renowned brands like NIVEA, Eucerin, and Elastoplast, with a heritage spanning 140 years.

Role Summary

We seek a commercially driven and partnership-oriented National Account Manager to join the Sales team. This position involves managing a strategic customer portfolio to foster long-term relationships, stimulate sustainable growth, increase market presence, and achieve significant business outcomes.

Key Responsibilities

• Design and implement strategic customer account plans that align with brand, category, and national business goals.
• Formulate and present annual to long-term business plans aimed at generating profitable growth.
• Recognize and leverage opportunities to strengthen customer partnerships and expand market share.
• Manage the customer portfolio to ensure optimal distribution, promotions, and point-of-sale effectiveness.
• Achieve sales, margin, market share, and customer contribution targets.
• Execute pricing strategies to optimize revenue and profitability.
• Oversee the creation and implementation of Customer Marketing Plans (CMP) in cooperation with Marketing, Supply Chain, Finance, Category, and Country Leadership.
• Monitor business results using reporting tools to identify risks and opportunities, applying corrective measures as needed.
• Ensure impeccable execution of customer initiatives.
• Develop and implement customer promotional strategies consistent with overall commercial and brand aims.
• Evaluate promotional success and provide insights to enhance outcomes and maximize ROI.
• Manage Trade Terms & Conditions and pricing objectives to secure strong commercial returns.
• Collaborate with Category and POS teams to improve product availability, distribution, and visibility in stores.
• Ensure Beiersdorf brands are accessible and appealing across shopper touchpoints.
• Meet agreed in-store goals and maintain display standards.
• Establish and nurture trusted, long-lasting partnerships with key customer stakeholders.
• Conduct regular business reviews to align on objectives, performance, and prospects.
• Serve as the primary commercial representative within assigned customer accounts.
• Handle monthly and quarterly forecasting, ensuring precision and proactive management of performance variances.
• Analyze market trends and sales data to reveal growth potential and mitigate risks.
• Deliver actionable recommendations and work with relevant parties to enhance performance.

Candidate Profile

• Solid commercial and account management expertise in FMCG, Consumer Goods, Retail, or related sectors.
• Demonstrated success in crafting and executing strategic customer plans.
• Outstanding negotiation, influence, and relationship-building abilities.
• Proficient analytical skills with experience utilizing sales and performance data for decision-making.
• Collaborative mindset with the ability to engage cross-functional teams effectively.
• Goal-oriented attitude with a passion for growth and exceeding targets.

Additional Information

Beiersdorf values individuals beyond their job titles and strives to provide a flexible and supportive work environment that promotes both professional and personal success.

• Competitive salary plus annual bonus subject to conditions.
• Pension plan.
• Car allowance.
• Private health insurance.
• Hybrid working options available.

Beiersdorf is devoted to fostering an inclusive environment that respects diverse perspectives and empowers employees to excel. The company welcomes discussions regarding reasonable accommodations during recruitment to ensure a supportive application process.