Mid / Senior Growth Manager (App)

Overview

This fully remote position offers an annual salary between $30,000 and $50,000 USD, commensurate with skills and experience. Candidates should demonstrate either proven experience in mobile app growth or exceptional early-career potential, with essential expertise in Apple Search Ads and comprehensive ownership of App Store Optimization (ASO) across both Apple App Store and Google Play.

There is no strict educational requirement, though a relevant degree is advantageous. The hiring process prioritizes intelligence, motivation, creativity, analytical thinking, reliability, and an ability to drive measurable business outcomes.

Role Details

The role demands hands-on ownership of mobile app growth, transforming strategic ideas into measurable results proactively without reliance on extensive guidance. Success in this position is defined by performance and revenue generation, focusing on acquiring authentic users who engage meaningfully and convert from free trials or initial experiences into paying subscribers. Responsibilities span the entire growth funnel including discovery, installation, onboarding, trial activation, paid conversion, retention, revenue, and profitability.

About the Company

Everis is an AI-native software group founded by entrepreneurs behind Time Doctor, a successful global SaaS business with a fully distributed team. The company specializes in acquiring profitable software and mobile apps, enhancing them, and managing them long term using modern AI tools combined with skilled talent and disciplined execution.

Why Join This Role

• Contribute to developing a unique product addressing fitness app market gaps.
• Observe clear impacts on recurring revenue and paying subscriber growth.
• Gain comprehensive experience across user acquisition, conversion, monetization, and app store growth strategies.
• Opportunity for career progression to leadership roles such as Growth Lead or Head of Growth.

Key Responsibilities

• Plan, execute, and optimize paid user acquisition campaigns through Apple Search Ads, Meta, TikTok, Google, and other channels to achieve profitable user growth.
• Manage ASO end-to-end including keyword research, metadata management, store creative assets, competitor analysis, testing, rankings, and enhancing conversion rates on app stores.
• Identify and resolve bottlenecks in the trial-to-paid subscriber conversion funnel across various touchpoints.
• Lead creative experimentation by developing and evaluating advertising concepts, hooks, copy, and promotional materials.
• Oversee growth metrics such as acquisition cost, install volume, trial activations, conversion rates, ROAS, retention, lifetime value, subscription revenue, and profit to inform budget allocation.
• Conduct research on users, competitors, and market trends to discover new growth opportunities and test promising strategies.
• Collaborate closely with cross-functional teams including founders, product, design, engineering, creative, data, platform specialists, creators, and agencies to implement growth initiatives.

Candidate Profile

• Either practical experience successfully growing a mobile app or consumer subscription product, or exceptional early-career skills with fast learning, sound judgment, and self-direction.
• Proactive mindset with high ownership, identifying challenges and advancing work independently while taking accountability for outcomes.
• Demonstrated ability to drive measurable results like scaling user acquisition, reducing acquisition costs, increasing conversion rates, boosting subscription revenue, building growth channels, or leading successful independent projects.
• Hands-on experience managing Apple Search Ads and at least one additional major paid platform such as Meta, TikTok, or Google.
• Comprehensive management of ASO across both Apple App Store and Google Play.
• Strong understanding of subscription funnel dynamics linking acquisition costs, trial conversion, retention, lifetime value, revenue, and profitability.
• Analytical prowess to convert data insights into strategic decisions regarding budget, creative assets, and funnel optimization.
• Creative skills including excellent writing and copywriting abilities.
• Highly organized, detail-oriented, independent, and effective in teamwork from concept through execution and reporting.
• Familiarity with AI tools or a strong willingness to use them for research, creativity, analysis, and improving workflows.
• Professional fluency in English.

Benefits and Work Culture

• Fully remote work from any location.
• Flexible working hours without a fixed 9-to-5 schedule to accommodate collaboration and deadlines.
• Unlimited leave policy based on responsibility coverage and communication.
• Competitive pay aligned with impact and experience.
• Direct collaboration with experienced technology founders and operators.
• True ownership over growth initiatives, with freedom to test and innovate.
• Career advancement based purely on contributions, not traditional credentials.
• Utilization of modern marketing, analytics, and AI technologies to enhance productivity and effectiveness.
• Collaborative environment with entrepreneurial and results-driven colleagues.

Challenges to Expect

• High demands within the first 30 days to understand users and funnels and begin disciplined testing.
• Accountability for real commercial results beyond mere activity or campaign launches.
• Need for independence and ability to work without heavy structure or frequent supervision.
• Acceptance that many growth experiments may fail, requiring resilience and momentum preservation.
• Balancing rapid creativity with rigorous measurement and responsible marketing practices.

Recruitment Process

• Application submission
• Written assessment
• Recorded video assessment
• Reasoning and intelligence testing
• Interview with hiring manager
• Executive interview