Marketing Specialist

About Yibi Group

Yibi Group stands as a premier OEM manufacturer and strategic partner for world-famous luxury brands. The company operates through three main divisions: Yibi Jewelry, specializing in high-end stainless steel jewelry and accessories; Yibi Luxury, focusing on premium stainless steel leather goods and hardware; and Yibi Precision, offering MIM precision metal components. Notably, Yibi Group is the only China-based manufacturer fully certified by LVMH, Kering, and Richemont, blending artisanal craftsmanship with advanced automation technology. The company aims to co-create with partners to revolutionize the quality and innovation of stainless steel jewelry, seeking to establish and expand its presence in the New York market.

Role Overview

We are looking for a results-oriented Marketing Specialist with expertise in New York fashion and luxury marketing. The successful candidate will lead market entry efforts for Yibi Jewelry's stainless steel products in New York by combining product knowledge with location-specific strategies. The objective is to increase brand visibility, influence brand perception, and drive growth aligned with local trends.

Key Responsibilities

• Design and implement marketing strategies tailored specifically for the New York stainless steel jewelry segment, aligned with Yibi's global brand values.
• Manage and optimize multi-channel campaigns across platforms such as Instagram, WWD, and New York Fashion Week.
• Customize global marketing content to resonate with New York cultural nuances while ensuring brand consistency.
• Conduct in-depth analysis of the New York market to identify trends, competitors, and new opportunities.
• Strengthen Yibi Jewelry’s brand reputation in New York as a reliable and innovative supplier of stainless steel jewelry.
• Develop localized messaging aligned with New York’s luxury standards, emphasizing quality, sustainability, and craftsmanship.
• Collaborate with local influencers to amplify brand exposure among targeted audiences.
• Support business development teams by producing materials tailored to gain and retain clients in New York.
• Act as a liaison between Yibi's global marketing headquarters in China and New York-based stakeholders to ensure synchronization.
• Monitor campaign metrics specific to New York and provide data-driven recommendations for improvement.
• Represent Yibi Group at significant New York industry events to enhance brand visibility and foster business relationships.

Qualifications and Skills

• More than 5 years of marketing experience within New York's fashion jewelry or luxury sectors with a proven track record in effective localized strategy development and implementation.
• Comprehensive knowledge of New York's fashion jewelry market; familiarity with stainless steel accessories is advantageous.
• Native-level English proficiency and a deep understanding of New York's cultural and marketing environment.
• Demonstrated success in executing measurable, multi-channel marketing campaigns tailored for the New York audience.
• Ability to adapt global messaging and create compelling localized content while preserving brand integrity.
• Basic knowledge of stainless steel jewelry manufacturing processes such as PVD coating is desirable.
• Exceptional communication, content creation, and presentation skills focused on New York consumers.
• Strong strategic and analytical abilities to track campaign effectiveness and apply optimizations.
• Awareness of New York fashion trends, consumer behavior, and industry standards.
• Self-driven with capacity to work independently in remote or hybrid settings and collaborate effectively with international and local teams.
• Proficiency with marketing analytics and CRM tools such as Google Analytics.

Preferred Qualifications

• Bachelor’s degree in Marketing, Fashion Management, Communications, or a related discipline.
• Experience supporting B2B marketing efforts for fashion or luxury OEM/ODM manufacturers.
• Familiarity with major New York trade events including New York Fashion Week and event marketing techniques.
• Knowledge of sustainability trends in New York fashion and integrating these insights into marketing campaigns.

Compensation and Work Arrangement

The position offers a performance-based salary with bonuses tied to marketing KPIs, including visibility and lead generation benchmarks. There is flexibility to work remotely or in a hybrid model, provided the candidate is based in New York. This role offers a strategic opportunity within a globally certified manufacturer, with competitive pay and prospects for growth dependent on performance.

Equal Opportunity Commitment

Yibi Group is dedicated to fostering diversity and inclusion and is an equal opportunity employer.