Marketing Operations Analyst - Remote

About the Company

FocusKPI is a premier professional services organization focused on delivering innovative solutions that help companies improve their performance and accomplish strategic goals. The firm prides itself on excellence and maintaining a client-focused mindset, utilizing advanced technology and deep industry insight to produce measurable outcomes across diverse sectors. Its culture of continuous advancement and collaboration positions it as a trusted partner for clients aiming to boost operational efficiency and data-driven decision making.

About the Role

We are looking for a talented Marketing Operations Analyst to work within the Marketing Operations & Technology team of a leading SaaS tech company. This critical technical role involves managing and enhancing the marketing data infrastructure, creating and implementing data governance frameworks, ensuring data quality and compliance, and supporting precise audience targeting efforts for marketing strategies. The position demands hands-on experience with large data sets, complex SQL coding, and constructing audience segments via the customer data platform. The sought candidate is inquisitive, innovative, and enthusiastic about leveraging data insights to fuel impactful marketing outcomes.

Key Responsibilities

• Formulate and implement audience segmentation methodologies using advanced SQL queries to aid targeted marketing campaigns.
• Oversee data governance processes to guarantee accurate, consistent, and accessible marketing data.
• Collaborate closely with data engineers and marketing personnel to consolidate data sources and optimize data flow within marketing platforms.
• Create and deploy audience segments in the customer data platform to support customized marketing efforts.
• Ensure adherence to privacy laws such as GDPR and CCPA by monitoring compliance and maintaining data privacy standards.
• Spot and resolve data quality and usability issues, developing solutions to fill data inconsistencies or gaps.
• Engage in cross-departmental projects to improve the marketing technology stack and data systems.
• Maintain detailed documentation of data procedures, governance policies, and technical workflows to enhance transparency and regulatory compliance.

Qualifications and Requirements

• Bachelor's degree in Computer Science, Data Science, Marketing, or a related field.
• Demonstrated experience in marketing operations, data analytics, or comparable roles within SaaS or high-tech sectors.
• Advanced proficiency in SQL for creating complex queries related to data extraction and manipulation.
• Experience working with customer data platforms and marketing automation tools.
• Understanding of data governance concepts, data privacy regulations (GDPR, CCPA), and compliance standards.
• Strong analytical skills to interpret large data volumes and transform findings into actionable marketing strategies.
• Problem-solving capability with aptitude to function independently in dynamic, fast-evolving environments.
• Effective communicator able to liaise with cross-functional teams and clearly articulate technical insights.

Benefits

The client provides a robust benefits package aimed at supporting both career development and personal wellbeing. This includes extensive health insurance options, retirement plans, paid leave, and a culture that promotes work-life balance. Employees have access to ongoing training opportunities to continually build expertise and stay abreast of market advancements. The workplace environment is inclusive and collaborative, encouraging innovation, continuous learning, flexible work schedules, and career growth opportunities.

Equal Opportunity Statement

FocusKPI and its clients uphold a strong commitment to creating an inclusive workplace and are proud equal opportunity employers. Discrimination based on any protected characteristic—including race, color, religion, gender identity or expression, sexual orientation, national origin, age, or disability—is not tolerated. Diversity is viewed as a key strength that enhances innovation and service delivery, fostering a workspace where all employees feel appreciated and empowered to thrive.