Marketing Manager

About Neon

Neon develops a comprehensive operating platform tailored for physical businesses. Their cloud-based system supports Digital Signage, Overhead Music, and Guest WiFi services across diverse sectors including restaurants, hotels, retail, healthcare, corporate offices, education, and more.

The company is experiencing rapid growth and is looking to bring on a multifaceted Marketing Manager who is both creative and highly organized to strengthen the Neon brand and boost demand.

Role Overview

The Marketing Manager will be responsible for leading daily marketing tasks including digital initiatives, content creation, event coordination, and customer marketing efforts.

Primary Responsibilities

• Produce engaging case studies that highlight client success stories.
• Craft various written materials such as blog posts, newsletters, landing pages, product announcements, and website copy.
• Develop compelling sales tools like brochures, one-pagers, presentations, and product sheets.
• Ensure brand consistency across all client interactions and materials.
• Design creative content including digital ads, social media visuals, email campaigns, trade show displays, and collateral.
• Create product visuals, infographics, mockups, and presentation decks that align with brand identity.
• Plan and launch marketing campaigns through email, paid advertising, content marketing, and social media platforms, tracking and optimizing their performance continuously.
• Modify and enhance the company website using tools like Framer or Webflow to support campaigns and product launches, focusing on SEO and user experience.
• Manage and utilize HubSpot Marketing Hub to develop email campaigns, automated workflows, landing pages, forms, lead nurturing, and marketing analytics dashboards.
• Organize and manage trade shows, webinars, conferences, customer events, and product launches including related graphics, logistics, and partner marketing initiatives.
• Develop customer advocacy programs by generating success stories, coordinating video interviews, and managing review campaigns.

Qualifications and Skills

• Minimum of 3 years in B2B marketing, preferably within SaaS or technology sectors.
• Proficient in graphic design software such as Adobe Creative Suite, Figma, or Canva.
• Experience creating professional case studies and customer success narratives.
• Practical knowledge of HubSpot Marketing and Sales Hub.
• Ability to conceive and implement comprehensive marketing campaigns.
• Website management experience using Framer or Webflow.
• Exceptional written and verbal communication capabilities.
• Strong project management skills and ability to juggle multiple projects efficiently.
• Adaptability to thrive in a dynamic, fast-paced startup setting.

Preferred Skills

• SEO and Google Analytics expertise.
• Familiarity with event marketing, especially trade shows.
• Experience managing paid ad campaigns on platforms such as Google Ads, LinkedIn Ads, and Meta Ads.
• Knowledge of utilizing AI tools to enhance content creation and marketing workflows.

Benefits

• Opportunity to direct marketing strategy at a rapidly expanding tech firm.
• Work closely with company leadership influencing brand development.
• Lead high-impact projects from initial concept through completion.
• Paid time off and designated company holidays.
• Career advancement potential as the organization grows.