Marketing Manager - BTL

About the Role

Kotak Life is seeking an experienced BTL (Below The Line) Marketing Manager to join their Brand Marketing department as Chief Manager. Situated in Goregaon (East), Mumbai, this role requires an MBA graduate with 5 to 10 years of experience in relevant marketing fields. The ideal candidate is passionate about field marketing and driving brand engagement beyond traditional campaigns.

Key Responsibilities

• Design and implement innovative BTL campaigns throughout the distribution network.
• Translate branding and product marketing strategies into impactful field activations including communication materials, contests, engagement initiatives, and merchandising concepts.
• Create dynamic marketing momentum that motivates sales teams and encourages broad participation.
• Collaborate closely with Sales teams to uncover regional marketing opportunities and develop localized initiatives.
• Plan and execute on-ground lead generation programs that result in valuable business prospects.
• Monitor and evaluate campaign performance and return on investment, continuously refining tactics for enhanced effectiveness.
• Lead collaboration with vendors and creative agencies, ensuring briefs are clear and creative standards are exceeded for maximum field impact.

Candidate Profile

• Minimum 5 to 10 years of experience in BTL marketing, trade marketing, field promotions, or activation-driven roles.
• Demonstrated track record of developing actionable programs that boost customer visits, dealer and retailer engagement, and sales activation.
• A creative thinker adept at converting ideas into successful executions.
• Strong project management abilities with experience coordinating multiple stakeholders and partners.
• Excellent communication and interpersonal skills.
• Familiarity and comfort with AI-based tools and platforms to enhance creative workflows and marketing execution.