Marketing & Digital Executive

Job Overview

The Marketing & Digital Executive will spearhead brand differentiation initiatives by executing and refining the brand strategy across Kenya, Uganda, Tanzania, and Zambia. This role focuses on promoting regional revenue growth through data-driven and measurable marketing efforts both internally and externally. The executive will also oversee the marketing department's daily operations, including creative, content, and production teams, ensuring coherence and alignment at all regional brand interactions.

Key Responsibilities

• Maintain brand integrity and ensure consistent presence across all countries, media platforms, and customer touchpoints.
• Design and implement effective marketing strategies and content aimed at increasing sales and enhancing brand recognition throughout the regions.
• Continuously monitor brand perception to spot potential risks, opportunities, and market insights for the Eezy brand.
• Oversee media purchasing across territories, optimizing for cost-effectiveness, reach, and fulfillment of KPIs.
• Manage the community engagement on digital platforms, ensuring steady interaction and proper brand representation.
• Coordinate and implement integrated marketing calendars (covering internal, external, SEO, and communications activities) that align with business goals across all countries.
• Lead and mentor the marketing team to boost performance, foster career development, and support succession planning.
• Drive differentiation, awareness, and trust in corporate and product brands across all operating markets.
• Handle the execution and distribution of internal and external marketing campaigns and materials.
• Supervise all significant brand touchpoints such as websites, intranet, and social media to align with brand perception and commercial objectives.
• Administer marketing budgets across markets, ensuring cost control, efficient spending, and achievement of monthly targets.
• Analyze marketing performance and derive insights to guarantee a strong return on investment and continuous strategy enhancement.

Candidate Requirements

• Minimum of 3 years’ experience in marketing and brand management within a sales-oriented setting.
• Bachelor's degree in Marketing or Business Administration.
• Possession of CIM Level 6 certification is mandatory.
• Proficient in project management and creative writing.
• Strong communication and pitching skills.
• Experience in research, brand management, and social media administration.
• Competent in Excel at an intermediate level.
• Commercially savvy with a customer-first mindset.
• Ability to coach, influence, and lead teams effectively.

Benefits and Work Environment

• Competitive remuneration package.
• Rewarding benefits program.
• Ongoing training and opportunities for professional growth.
• Clear pathways for career advancement.
• Supportive, collaborative, and engaging workplace culture.
• Hands-on experience with impactful projects.
• Opportunities to innovate and contribute meaningfully.
• Employee wellness and engagement initiatives.
• Recognition and rewards based on performance.
• Organizational culture fostering both personal and professional success.