Marketing & Content Lead

About The Presenting Company (TPC)

The Presenting Company, based in Singapore, specialises in production management for live events including concerts, festivals, theatre, conferences, corporate events, and audience management. Their services encompass Production Management, Front of House Management, Backstage & Technical Operations, Video Production & Live Streaming, and Training & Development.

Role Overview

As the Marketing & Content Lead reporting directly to the Managing Director, you will steer the marketing strategy, brand identity, audience engagement, and content creation across TPC’s diverse projects and ventures. This role merges strategic marketing, creative leadership, and collaborative teamwork with Production, Operations, Client Services, and external partners to deliver effective, creative campaigns aligned with production schedules.

Key Responsibilities

• Design and implement comprehensive marketing strategies for events, productions, workshops, and company initiatives.
• Enhance and safeguard TPC’s brand presence across all marketing channels.
• Develop yearly marketing plans alongside specific project campaigns.
• Identify and leverage opportunities to boost brand recognition, engage audiences, and drive business growth.
• Stay abreast of market trends and suggest innovative marketing approaches.
• Lead content strategy, managing the creation of quality photo, video, and written materials featuring storytelling, artist spotlights, interviews, event highlights, and company news.
• Manage social media platforms and digital marketing initiatives, including paid, owned, and earned media campaigns.
• Coordinate marketing efforts tightly with production teams, ensuring marketing assets align with production timelines and project requirements.
• Plan, shoot, and edit engaging videos such as promotional clips, behind-the-scenes features, interviews, and event recaps.
• Oversee and mentor the growing marketing team, coordinate external agencies and freelancers, and establish efficient workflows and standard operating procedures.
• Support business development by assisting in sponsorship proposals, partnership campaigns, and fostering relationships with clients and industry stakeholders.
• Regularly measure campaign performance, report on audience engagement metrics, and optimize marketing effectiveness using data-driven insights.

Qualifications and Experience

• Between three to five years of marketing, communication, digital media, or content creation experience.
• Proven capability to lead marketing campaigns end-to-end.
• Strong branding, digital marketing knowledge, and audience engagement expertise.
• Excellent writing, communication, photography, and visual storytelling skills.
• Proficient in planning, filming, and editing digital video content.
• Experienced in managing multiple projects in fast-paced environments with strong organizational and problem-solving abilities.
• Self-motivated with effective collaboration skills.

Preferred Technical Skills

• Familiarity with Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Canva.
• Competence using Meta Business Suite, Meta Ads Manager, Google Analytics.
• Experience creating content for TikTok and Instagram.
• Basic motion graphics capabilities.
• Proficient with photography and videography equipment.
• Exposure to AI-driven creative technologies.

Why Join Us?

• Work on exciting live concerts, theatre productions, festivals, and large-scale events.
• Opportunity to shape and lead TPC’s marketing and content direction.
• Collaborate in a creative, rapid-paced environment.
• Contribute meaningful campaigns that highlight people and stories behind productions.
• Experience growth prospects with potential regional project involvement.

Employment Details

• Full-time role located in Singapore.
• Flexible hours based on production needs.
• Occasional evening, weekend commitments and travel will be necessary.

Application Instructions

• Submit your resume.
• Include a portfolio or work samples.
• Provide a brief personal introduction.
• Indicate your expected salary and earliest start date.