- Esperienza
- 4–6 anni
- Stipendio
- —
- Aperture
- 1
- Pubblicato
- 9 ore fa
- Modalità di lavoro
- In ufficio
- Riprendere
- È necessario candidarsi
Dove lavorerai
Descrizione del lavoro
About upGrad
upGrad is a cutting-edge online education platform dedicated to shaping the careers of tomorrow by delivering industry-relevant learning experiences. Focused on digital-first education, it offers specialized programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship. The organization aims to empower working professionals to maintain skill relevance and build future-ready careers.
Role Overview
We are looking for a meticulous and data-savvy Marketing Analyst to partner with our Marketing team. This role involves analyzing campaign data, budget efficiency, channel performance, and competitive landscape to guide strategic marketing decisions and enhance overall ROI.
Key Responsibilities
- Evaluate marketing campaigns across diverse channels such as digital, social media, email, paid media, and events to derive actionable insights for improving conversion rates, user engagement, and ROI.
- Create and upkeep dashboards and reports monitoring KPIs, engagement metrics, and lead quality.
- Track marketing expenditures ensuring they adhere to budgets, assess cost-effectiveness, and recommend reallocation to maximize returns.
- Forecast marketing spend based on past data and upcoming campaign plans.
- Identify high-performing marketing channels by metrics like leads generated, conversion efficiency, and cost-effectiveness and suggest strategic realignments accordingly.
- Examine lead generation efforts and sales funnel conversion, collaborating with Sales and Marketing teams to maintain quality lead flow and reduce bottlenecks.
- Perform competitor and market analyses to understand prevailing trends, competitor tactics, and pricing structures, assisting in strategic positioning and marketing messaging.
- Translate complex data into strategic marketing insights and communicate recommendations effectively to stakeholders using clear and engaging presentations.
Additional Information
The role is based in Bengaluru, Karnataka, with an expected experience range of 4-6 years. upGrad boasts a global presence with 25 offices and over 5100 professionals, reaching 10 million learners across 70+ countries. Recognized as India's No.1 startup for three consecutive years and an accolade holder in education technology, upGrad offers vast growth and learning opportunities within an inclusive, diverse work environment.