Manager, Brand Marketing

Company Overview

McDonald's is one of the most globally recognized brands, operating restaurants in over 100 countries and serving approximately 70 million customers daily. With nearly 70 years of history, the company is committed to staying ahead of customer expectations while fostering growth. McDonald's values inclusivity, service, integrity, community, and family, emphasizing positive social impact through initiatives like Ronald McDonald House support and sustainability efforts. Employees enjoy benefits such as sabbaticals, tuition assistance, and flexible working arrangements.

Role Summary

The Manager, Brand Strategy (Family) will be critical in bringing the global Family strategy to life. The position involves integrated planning, creating assets, and ensuring campaigns are primed for market execution. The Manager will closely collaborate with the Partnerships team and senior leadership on key initiatives to ensure consistency and effectiveness across campaigns.

Key Responsibilities

• Develop and execute integrated marketing communications plans connecting channels, messaging, and assets for global Family campaigns.
• Create, coordinate, and deliver core global campaign materials working alongside internal teams and external agencies to meet deadlines and maintain brand standards.
• Facilitate partner relationship management through campaign phases to align objectives, highlight opportunities, and integrate partner requirements into plans.
• Support senior leaders on strategic priorities such as Family hospitality and McCafé implementation by providing analysis, briefing materials, recommendations, and market insights.
• Manage timelines, inputs, and decision points rigorously to maintain project momentum and synthesize feedback into actionable next steps.

Desired Qualifications

• Experience in brand strategy, integrated marketing, and campaign development with the ability to build and translate strategies into actionable and coherent campaign plans.
• Strong conceptual thinking paired with curiosity and collaborative skills to manage multiple stakeholders including markets, agencies, and partners.
• Detail-oriented with exceptional organizational and project management capabilities ensuring high quality deliverables.
• Excellent written communication skills capable of drafting clear briefs, summarizing feedback, and forming straightforward narratives.

Core Competencies

• Integrated marketing communications planning and campaign coordination
• Asset development and management
• Cross-functional teamwork with partners, markets, and agencies
• Project management excellence and operational discipline
• Clear, effective writing and stakeholder communication
• Strong problem-solving skills and execution follow-through

Compensation and Benefits

This full-time role offers an annual salary range between $115,872 and $144,840, with eligibility for bonuses and long-term incentives. Comprehensive health and welfare benefits include medical, prescription, mental health, dental, vision, life insurance, a 401(k) plan, adoption assistance, educational support programs, flexible work options, and paid time off including sick leave, parental leave, and vacation.

Equal Opportunity and Accommodations

McDonald's is committed to diversity and inclusivity, providing equal employment opportunities without discrimination based on any protected class. Reasonable accommodations are available during the hiring process and employment. Applicants requiring assistance may reach out via email for support.