KOL Marketing Manager

Overview

We are seeking a dedicated KOL Marketing Manager to join our team based in Riyadh, Saudi Arabia. This role involves leading influencer marketing efforts, particularly across overseas markets, with a special focus on the Saudi Arabian landscape.

Key Responsibilities

• Identify and evaluate key opinion leaders (KOLs) in international markets while spearheading partnership negotiations.
• Create and implement KOL marketing strategies tailored for the Saudi Arabian market, managing influencer campaigns on TikTok, Instagram, YouTube, and other major social platforms.
• Design innovative marketing campaigns and communication plans grounded in brand positioning and regional market insights.
• Oversee the entire KOL campaign lifecycle including content development, scheduling publication, and tracking campaign performance.
• Analyze campaign effectiveness by monitoring engagement and conversion rates, delivering insights for data-driven improvements.
• Conduct competitive analysis and continuously polish influencer marketing approaches to align with industry trends and best practices.
• Work collaboratively with Product and cross-functional teams to ensure influencer content reflects brand values and business goals.

Qualifications

• Possess a Bachelor's degree or higher.
• Minimum of four years' experience in overseas KOL or influencer marketing with solid knowledge of TikTok, Instagram, YouTube, and related platforms.
• Deep understanding of local consumer behaviors, culture, and social trends with proven localization expertise; hands-on experience in Saudi market is highly favored.
• Strong communication, coordination, and project management abilities enabling effective stakeholder collaboration and campaign execution.
• Fluent English proficiency is necessary; Arabic language skills are mandatory.