Junior Publicist

About the Role

As a Junior Publicist at Prim + Co, based in Denver, CO, you will be a vital contributor to our team, focusing on crafting compelling pitches and press releases, assembling media lists, and researching key elements that make our clients shine. Attention to detail is crucial as you progress to increased responsibilities, including media relations, handling incoming media inquiries, spotting multi-client opportunities, and becoming a dependable member of the agency.

Key Responsibilities

• Manage client accounts by understanding their operations and maintaining accurate reports, placements, weekly updates, and media lists with minimal need for revisions.
• Use tools like Asana and Muck Rack efficiently to support account workflows.
• Contribute ideas for pitches and programming during brainstorming sessions.
• Prowess in multitasking and prioritizing tasks, ensuring meticulous attention to detail.
• Assist with organizing press trips, media events, and other functions by overseeing RSVPs, developing backgrounders, and coordinating transportation smoothly.
• Actively share updates, reports, alerts, and leads internally and respond promptly to client information requests.
• Join client calls and meetings when requested to stay engaged with their needs.
• Engage proactively with media and influencers under guidance, vetting opportunities and advising on suitability based on client goals.
• Master development and maintenance of media lists tailored to client objectives.
• Monitor and respond independently to external leads from services like HARO, HERO, Qwoted, as well as internal requests.
• Work as the primary contact for client events and media mailings/deliveries.
• Collaborate effectively with interns as needed and maintain cooperative communication across teams.
• Anticipate account needs and assist senior colleagues accordingly.
• Stay current with industry trends and news relevant to clients through continuous research and sharing findings.
• Undertake additional assigned tasks and projects as required.

Qualifications and Skills

• College degree or equivalent experience.
• 1-2 years of public relations experience, agency background preferred.
• Proficient with computers, including Word, Excel, and PowerPoint on Mac platforms.
• Outstanding verbal and written communication abilities.
• Strong interpersonal skills; hospitality environment experience is an advantage.
• Excellent organizational and time management capabilities.
• Problem-solving aptitude with prompt issue resolution.
• Well-versed in media dynamics and news cycles.
• Comfortable working under deadlines.
• Basic understanding of social platforms: Facebook, TikTok, X (formerly Twitter), and Instagram.
• Introductory knowledge of influencer engagement techniques.

Compensation and Benefits

• Hourly pay range between $20 and $25, dependent on experience.
• Commission opportunities available.
• Three weeks of accrued paid time off.
• 10 paid holidays annually plus birthday personal time off.
• Health, vision, and dental insurance coverage.
• Hybrid workplace arrangement requiring one in-office day per week.
• Retirement savings plan with company contributions.
• Access to restaurant trade benefits.
• Monthly stipend for cell phone expenses.

Additional Information

Applicants must have legal authorization to work in the United States without the need for employer visa sponsorship. Prim + Co is committed to providing equal employment opportunities regardless of race, color, religion, gender identity, age, or any protected status under state or federal law.

This description is intended to provide an overview of the role and responsibilities but is not exhaustive. Hiring practices ensure placement of highly qualified candidates in a timely manner through various recruitment methods.