Intern, Marketing Analytics & Consumer Insights

About the Role

The Los Angeles Rams are looking for an inquisitive and analytical Intern to join the Marketing Analytics & Consumer Insights team. This position is ideal for someone beginning their career in analytics, offering practical experience on impactful business projects that shape strategy, boost fan interaction, and increase revenue.

Key Responsibilities

• Perform analysis on diverse data sources like ticket sales, merchandise, digital engagement platforms, CRM systems, and surveys to identify trends and valuable insights.
• Support the creation of dashboards, reports, and visual data presentations using tools such as Excel, Power BI, or Looker Studio.
• Assist in organizing and aggregating data to contribute to building databases and frameworks feeding into the data lake.
• Explore and apply data science and machine learning techniques to evaluate marketing and business content, identifying optimization opportunities and providing actionable, data-backed recommendations.
• Develop complex data models to support targeted marketing efforts.
• Collaborate by applying expertise in data science, machine learning, AI, and APIs.
• Create models that improve marketing targeting, including customer lifetime value forecasting, churn prediction, fan base segmentation, purchase motivators, and behavioral clustering.
• Help with market research activities such as designing surveys, cleaning data, and summarizing results.
• Communicate analytical findings clearly to both technical and non-technical stakeholders.
• Work closely with cross-functional teams to meet various business objectives.
• Keep informed of the latest trends and best practices in analytics, sports business, and fan behavior.
• Provide support for guest experience during gameday and other events as necessary.

Qualifications

• Hands-on experience with statistical modeling, analytics, predictive algorithms, and relevant software tools like Python and R for marketing applications.
• Pursuing or having completed a bachelor's degree in Business, Marketing, Analytics, Statistics, Mathematics, or related disciplines.
• Proficiency with relational databases and data extraction tools such as SQL, SAS, or Q.
• Experience using reporting tools including Tableau, Power BI, or Domo.
• Familiarity with digital analytics platforms like Adobe Analytics or Google Analytics is preferred.
• Experience handling large datasets for fan and customer segmentation and deriving segment-specific insights.
• Skills in extracting, cleaning, and preparing customer data for analytical purposes.

Compensation

The position offers an hourly wage of $20.00.

Equal Opportunity & Culture

The Los Angeles Rams are committed to equal employment opportunities. They foster an inclusive environment where respect and belonging empower all employees to express their authentic selves.