GTM Associate

About Profound

Profound is an innovative marketing platform tailored for the era of AI-powered search. Modern AI models such as ChatGPT, Perplexity, and Google's AI Mode are revolutionizing the interaction between brands and customers. Profound equips marketers with analytics, intelligence, and agent automation to transform AI search from a challenge into a strategic advantage.

The company has rapidly scaled to a $1 billion valuation within 18 months and experienced a 100-fold growth in revenue last year. Among Profound's clientele are prominent Fortune 500 companies including Walmart, Wayfair, and U.S. Bank, alongside innovative firms like Ramp, MongoDB, and Figma. Supported by top venture capital firms such as Sequoia, Kleiner Perkins, LSVP, and Khosla Ventures, Profound is expanding quickly and setting standards for new team members to build upon.

Role Overview

As a GTM (Go-To-Market) Associate, you will play a pivotal role in driving the company's growth by proactively initiating outreach, scheduling meaningful meetings, and influencing how new customers initially engage with Profound. This position collaborates closely with Sales and Marketing to execute strategic outbound campaigns, and shapes the customer engagement process in the dynamic AI market landscape. This is an elevated role beyond typical Sales Development Representative duties.

Key Responsibilities

• Identify and connect with promising prospects in prioritized industries through outbound initiatives.
• Conduct personalized and systematic outreach campaigns to cultivate qualified leads and expand the sales pipeline.
• Manage a high volume of precise outreach activities while maintaining quality, timely follow-ups, and consistent messaging.
• Partner with Sales and Marketing teams to improve targeting strategies, messaging content, and test go-to-market approaches.
• Contribute to the development and refinement of outbound playbooks and prospecting techniques as the team grows.

Candidate Profile

• Intelligent, driven, and self-motivated, with a keen enthusiasm for cold outreach and sales development.
• Receptive to guidance and constructive feedback, committed to continuously enhancing personal methods.
• Able to handle numerous high-quality interactions efficiently and maintain resilience despite rejection.
• Detail-conscious and thoughtful in customizing outreach to ensure prospects feel genuinely acknowledged.
• Aspired to understand the entire sales process and progress eventually toward roles such as Account Executive.

Location Details

This position requires on-site presence at one of Profound's offices located in New York City, London, or Singapore. Ideal candidates thrive in fast-paced, iterative environments where impactful work is valued.

Compensation and Terms

The base salary for this position is projected at $80,000 annually before commissions, with on-target earnings estimated at $115,000 (applicable to New York City). The total remuneration package is competitive, including base pay, equity participation, and a comprehensive suite of benefits and perks. Final salary determinations will be based on individual skills, experience, qualifications, and geographic location and will be finalized during the hiring process.

Security Note

Please ensure all official communications from Profound are from an email address ending with @tryprofound.com. Emails from other domains should be considered fraudulent and reported accordingly.