Full Stack Content Strategist

About Sundays For Dogs

Sundays for Dogs is a founder-led, direct-to-consumer company reinventing pet nutrition to enable dog owners to enjoy more meaningful moments with their pets. Their product lineup features human-grade, air-dried food aimed at promoting longevity and health, and the company culture is anchored in strong shared values that influence daily operations and interpersonal dynamics.

Headquartered in Cleveland, Ohio, the team of about 50 employees operates mostly remotely across the United States, gathering in person quarterly to nurture relationships. The business is fully direct-to-consumer with a strong subscription foundation aimed at deliberate scaling.

Team and Role Overview

As a creative, independent Full Stack Content Strategist on the Creative team, you will transform briefs into engaging, platform-specific paid social media content. Collaborating closely with Creative, Growth, and internal teams, you will brainstorm, shoot, edit, and deliver multiple iterations of compelling ads optimized for Meta, TikTok, Instagram Reels, and YouTube Shorts.

This role suits someone who understands how to craft hooks that capture attention quickly, create content native to each platform without overproduction, and thrives in a dynamic environment producing content regularly with quick turnaround (24–48 hours from concept to final asset).

Key Responsibilities

• Generate 10–20 creative paid social ad concepts and develop engaging, platform-native video content.
• Film original footage involving creators, customers, products, and dogs based near the Cleveland team and R&D lab.
• Edit multiple content versions tailored for Meta, TikTok, Instagram Reels, and YouTube Shorts emphasizing strong hooks and persuasive captions.
• Create diverse hooks, calls to action, and editing styles from a single content shoot.
• Manage production timelines independently to deliver final ads within 24–48 hours, adhering to deadlines.
• Integrate Growth team performance insights for continual iterative improvements and frequent testing.
• Stay current with platform trends, creator content formats, and AI tools to innovate and maintain fresh creative output.
• Collaborate comprehensively with Creative Directors, Copywriters, Designers, Growth, and Brand teams to enhance content quality.

Success Indicators

• Within 30 days: complete onboarding, deliver first 10 paid assets independently, and produce 15–20 finalized assets in a full creative sprint with 90% meeting 48-hour turnaround targets.
• By 3 months: work autonomously managing workload and deadlines; create high-performing content with at least one asset excelling in Growth KPIs and introduce a minimum of 3 new concepts adopted by the team.
• Ongoing: consistently deliver 20–30 final paid assets weekly, including 8–10 new concepts and 30–50 hook variants, ensuring quick delivery times with less than 5% major revision rates, and meeting or exceeding CTR, Hold Rate, CPA, and ROAS benchmarks.

Qualifications and Preferences

• Experience producing direct-to-consumer paid social ads for Meta platforms.
• Working knowledge of Motion, After Effects, or modern AI content creation tools is beneficial.
• Comfort directing and editing content with multiple creators.
• Photography skills relevant to content production.
• A keen interest in pets or consumer brand marketing.
• Dog ownership is a plus but not required.