Founding SDR (Sales Development Representative)

About handly

handly is a rapidly expanding business-in-a-box platform for German craft businesses, beginning with roofing. The company supports self-employed craftsmen in building durable, profitable companies by pairing vertical software with AI-supported services for growth and back-office operations. The team is based in Berlin, consists of 10 people, and is backed by 20VC, Stride, and Base10 with a €3.75M seed round.

Role overview

As a Founding SDR, you are not just joining a function — you are helping define it. This position expands in line with your impact, and you will own the outbound motion that has already been validated. The core focus is to drive a strong volume of attended discovery calls with qualified roofing contractors.

What you will do

• Run the existing outbound process consistently on a daily basis, using the current playbook and prospect lists.
• Work toward and exceed a clear quota tied to attended discovery calls with qualified roofers.
• Continuously refine your call approach, messaging, and objection handling through every conversation.
• Partner closely with the CEO and founder, Basti, to support company growth.
• Build and improve the outbound engine so it becomes a reliable driver of pipeline and revenue.

Why this opportunity stands out

• Most cold calls reach the business owner directly, with very few gatekeepers in the way.
• The average deal value is attractive, and revenue scales with the partner's growth rather than relying on low-ticket SMB pricing.
• The outbound motion has already been proven, so your role is to sharpen and scale it further.
• You will be selling a product that genuinely helps small craft businesses grow, become more professional, and build healthier long-term companies.

Requirements

• At least 1 year of sales experience, ideally in outbound, with a history of carrying and meeting quota.
• Strong comfort with phone-based selling and a genuine preference for making calls.
• Persistence and resilience, including the ability to keep going through repeated rejection.
• A self-directed, high-agency mindset that allows you to act without waiting for step-by-step instruction.
• Native-level German, since the customer base does not speak English.
• Based in Berlin or prepared to relocate, and willing to work from the office five days per week.

Not a fit if

• You want to act like a sales manager before successfully closing deals end to end.
• You feel uncomfortable with outbound prospecting.
• You rely on highly detailed playbooks before taking action.
• You prefer a standard 9-to-5 schedule or remote work.
• You would rather discuss strategy than execute immediately.
• You have no prior hands-on selling experience.

Benefits

• €50,000 base salary with €90,000 OTE.
• Potential to earn €100,000+ with overperformance.
• Direct access to the founder, with frequent feedback and coaching.
• Room to grow into broader responsibility as you prove yourself.
• Join a close, early-stage team that values high standards, collaboration, and strong execution.

Hiring process

The interview process is expected to take about one week in total.

• A 30-minute introductory conversation with Ohan, the founder's associate who is currently handling outbound.
• A 45-minute discussion with Basti, the CEO and founder.
• A half-day in-person session in Berlin that includes a live cold-calling exercise and time with the team.
• Final offer stage.

Additional information

This role is based in Berlin and is intended for someone who is ready to work onsite five days a week. It is explicitly not suitable for candidates seeking remote work or a typical 9-to-5 schedule.