Founder Content Lead & Social Manager

About Wiggy Kit

Wiggy Kit, established in 2015 by designer Wiggy Hindmarch, is a women's ready-to-wear label committed to creating versatile, elegant clothing that complements the multifaceted lives of women globally. Rooted in travel-inspired international influences, the brand emphasizes functional sophistication, offering timeless pieces designed to intermix seamlessly across occasions, encouraging customers to "Build Your Kit" season by season.

Role Overview

We are seeking an exceptional Founder Content Lead & Social Manager to lead the brand's organic content and social media presence. This position offers a unique chance to work closely alongside the Founder, channeling her vision, taste, and lifestyle into compelling content that strengthens customer engagement, elevates brand desirability, and drives sustainable growth. This role transcends traditional social media management by focusing deeply on creative storytelling within the luxury and lifestyle fashion space.

Key Responsibilities

• Lead the development, production, and execution of organic content across all social platforms.
• Film, edit, and publish top-quality social-first content consistent with brand standards.
• Create innovative content concepts and ongoing series to boost audience interaction and brand loyalty.
• Ensure visual and editorial identity remains cohesive across channels.
• Stay informed about cultural trends, platform updates, and emergent content formats to keep the brand competitive and fresh.
• Collaborate extensively with Creative, Product, and Marketing teams to optimize content opportunities.
• Serve as a close creative partner to the Founder, embodying and amplifying her distinctive voice across channels.
• Translate the Founder’s perspective and inspirations into compelling stories and visuals that resonate with the audience.
• Lead organic social strategies for Instagram and other channels while expanding presence on TikTok, Pinterest, and Substack.
• Manage content calendars, publishing workflows, and channel operations.
• Forge meaningful connections with the community by crafting content that encourages interaction and loyalty.
• Align content creation efforts with business goals and commercial objectives, using data-driven insights to refine strategies and maximize impact.

Essential Qualifications & Skills

• Demonstrated experience in content leadership for premium luxury, lifestyle, fashion, or consumer brands.
• Expertise in filming, editing, and producing social-first content.
• Strong grasp of storytelling, audience engagement, and founder-driven content approaches.
• In-depth knowledge of Instagram, TikTok, Pinterest, Substack, and emerging social tools.
• Excellent visual judgment and taste with superior copywriting and editorial abilities.
• Proven success in content strategy development and calendar management.
• Ability to collaborate directly with founders or high-level executives.
• Skilled in analyzing social performance and metrics.

Desirable Experience

• Experience in building founder-led brand identities.
• Background in luxury, fashion, interiors, travel, or lifestyle industries.
• Photography skills and editorial or publishing expertise.
• Ability to scale organic social channels during rapid growth phases.

Key Personal Attributes

• Exceptional aesthetic sense and cultural awareness.
• Talent for uncovering and narrating engaging stories from everyday moments.
• Empathy to authentically represent the Founder’s voice and persona.
• Proactive creativity and innovative mindset.
• Commercially minded with strategic, long-term content planning capabilities.
• Highly organized, self-motivated, and comfortable within a dynamic startup environment.
• Collaborative and skilled in relationship-building.

Why Choose Wiggy Kit?

This role offers a rare chance to be a pivotal creative partner and brand storyteller directly with the Founder during an exciting growth phase. It surpasses typical social media responsibilities, empowering you to influence the brand's organic identity and customer experience on a global scale.