Field Marketing Manager

Company Overview

Picus Security is a leading company specializing in security validation, providing organizations with clear insights into their cyber risk contextualized by business needs. Their innovative platform correlates and prioritizes security exposures across dispersed findings to help teams focus on critical vulnerabilities and implement impactful solutions efficiently. Utilizing award-winning breach and attack simulation technology combined with AI-driven exposure validation, Picus enables security teams to rapidly address threats with minimal effort.

Role Overview

As a Field Marketing Manager, you will spearhead and implement regional marketing programs aimed at generating measurable pipeline growth and business results. Collaborating closely with Sales, Channel, Marketing, Finance, and Operations, you will strategize, execute, and optimize integrated campaigns, executive programs, customer initiatives, and key events. Managing regional budgets and tracking performance to ensure alignment with business priorities and ROI is a vital responsibility. Your success will be defined by fostering strong regional partnerships, optimizing marketing spend, and translating strategy into scalable business expansion.

Key Responsibilities

• Design and implement regional field marketing strategies aligned with pipeline, revenue, and overall business goals.
• Plan and execute integrated regional marketing programs such as industry conferences, trade shows, executive dinners, roundtable discussions, channel marketing activities, sponsorships, and customer engagement events.
• Collaborate effectively with Sales, Channel, Marketing, Finance, and Operations teams to align priorities and maximize regional business impact.
• Manage regional marketing budgets, forecasts, vendor relationships, and performance metrics to ensure prudent investments and measurable ROI.
• Oversee operational excellence in planning, logistics, scheduling, and stakeholder engagement for regional marketing initiatives.
• Analyze and report on campaign effectiveness, pipeline contributions, ROI, and other key metrics to continuously enhance program outcomes.
• Maintain relationships with external partners including vendors, agencies, event organizers, and strategic allies to guarantee successful program execution.
• Stay updated on regional market developments, customer requirements, and competitor activities to refine field marketing strategies.

Qualifications

• Minimum of 4 to 7 years' experience in B2B field marketing roles, preferably within cybersecurity, SaaS, or enterprise technology sectors.
• Proven track record in managing regional marketing programs encompassing industry events, executive engagements, customer initiatives, and channel marketing campaigns.
• Strong collaboration skills with Sales to ensure marketing efforts align with pipeline growth and business objectives.
• Experience in overseeing marketing budgets, forecasting, and managing vendor relationships effectively.
• Analytical aptitude for measuring campaign performance, ROI, and overall marketing effectiveness.
• Excellent project and stakeholder management capabilities, adept at juggling multiple priorities in dynamic environments.
• Exceptional communication and teamwork proficiency across diverse cross-functional teams.
• Willingness and ability to travel within the designated region.
• Preferred candidates are based in Central or Eastern United States to facilitate collaboration with European teams.

Additional Information

At Picus, employees engage in exciting, fast-paced cybersecurity work focused on Security Validation—a methodology supporting continuous, automated, and repeatable evaluation of security postures. This role offers extensive career growth opportunities, global exposure working with customers worldwide, and membership in a remote, globally distributed team addressing emerging market segments.

Picus is committed to equal opportunity employment and considers all qualified candidates without regard to protected characteristics. Employment is subject to reference and identity verification according to local laws and company policies.

Artificial Intelligence tools may assist in recruitment processes such as resume analysis, but final hiring decisions remain human-led. Candidates may request details about data processing related to their applications.