Digital Marketing Specialist

Position Overview

Amyantek is seeking a Digital Marketing Specialist for a six-month contract opportunity with Sunlife in Toronto, with potential for extension. This hybrid role requires onsite presence two days per week at 1 York Street, Toronto, ON.

Key Responsibilities

• Assist in planning and executing digital marketing campaigns such as digital display ads, paid search, paid social, affiliate marketing, e-mail marketing, and external partnerships.
• Build and maintain productive relationships with internal teams including Creative Services, Legal, and Compliance to ensure smooth program launches.
• Oversee end-to-end content review and translation processes, including branding, legal, and compliance approvals.
• Proofread marketing copy and images to coordinate final approvals on all significant initiatives.
• Manage marketing budgets and forecasts to ensure spending aligns with business growth targets.
• Monitor, report, and analyze key digital marketing metrics to guide campaign strategy adjustments.
• Implement A/B testing strategies using tools such as Adobe Target to optimize campaign performance.
• Collaborate with teams to explore and test new digital channels and technologies to enhance client acquisition and innovation.
• Maintain and document up-to-date marketing processes and internal best practices.
• Work closely with agencies and internal teams to continually improve marketing efforts to enhance customer experience and acquisition.

Required Qualifications and Experience

• 1 to 3 years of digital marketing experience.
• Experience managing marketing campaigns and projects.
• Proficiency with paid search and social media campaigns.
• Strong understanding of direct response marketing and conversion rate optimization.
• Degree or certificate in marketing or communications.

Preferred Skills and Experience

• Experience in agile marketing or agile development environments.
• Familiarity with web analytics platforms, particularly Adobe Analytics.
• Knowledge of CRM tools and marketing technology stacks.

Competencies

• Ability to perform in a fast-paced, multi-campaign environment with strong time management skills.
• Attention to detail with a strong focus on copywriting and content review.
• Excellent interpersonal and communication skills.
• Analytical mindset to derive insights from data to inform campaign improvements.
• Creative thinking with capability to work independently and collaboratively.
• Capacity to adapt quickly and manage multiple deadlines.

Additional Information

This role involves close collaboration with various stakeholders across Business, Legal, and Compliance departments to ensure all marketing materials meet quality standards and regulatory compliance before launch. The candidate should be proactive, curious, and eager to learn from senior marketing leaders while contributing meaningfully from day one.

Note that bilingual proficiency in French and English (oral and written) is only a requirement for candidates applying in Quebec due to frequent interactions with bilingual colleagues; it is not a requirement for the Toronto location.