Digital Marketing Manager

About the Role

We are looking for an enthusiastic and results-oriented Performance Marketing Manager to spearhead the creation and execution of impactful, data-backed marketing strategies. This role requires a proactive and adaptable individual who excels in a fast-moving digital setting and focuses on increasing subscriptions and viewership by utilizing consumer insights and market analytics.

Key Responsibilities

• Analyze past brand and content performance data to uncover scalable opportunities for growth.
• Keep updated on industry trends and monitor data from platforms such as Google, Facebook, and emerging digital channels.
• Quickly adjust marketing approaches in response to evolving market conditions and consumer behavior.
• Develop and implement performance marketing strategies that support business objectives.
• Convert marketing goals into actionable growth plans with defined KPIs.
• Manage multi-channel campaigns across platforms like Facebook, Google, affiliates, and programmatic advertising using a test-and-learn methodology.
• Coordinate with internal and external stakeholders to ensure smooth campaign execution.
• Fully own the end-to-end process of performance marketing strategy and execution.
• Monitor and enhance campaigns in real-time to maximize efficiency and return on investment.
• Utilize tools such as AppsFlyer, Google Analytics, and Looker to analyze campaign performance and generate insights.
• Conduct A/B tests on creatives, messaging, and targeting to improve campaign outcomes continuously.
• Collaborate closely with analytics teams to rapidly iterate and scale successful strategies.

Performance Metrics

• Return on Ad Spend (ROAS) / Return on Investment (ROI)
• User acquisition rates and subscription growth
• Cost per acquisition (CPA) and overall cost efficiency
• Conversion and engagement rates
• Achievement of campaign performance targets

Required Competencies

• Strong analytical mindset
• Focus on execution and achieving results
• Excellent collaboration and stakeholder management skills
• Ability to adapt and be agile
• Effective communication skills

Technical Skills

• Expertise in digital marketing platforms such as Google Ads, Meta (Facebook) Ads, and programmatic advertising
• Experience with campaign optimization and precise audience targeting
• Capability to perform marketing analytics and reporting
• Understanding of OTT and subscription-based marketing models
• Data-driven decision-making skills

About Sony Pictures Networks India

Sony Pictures Networks India (SPNI), a subsidiary of Sony Group Corporation, serves as the consumer-facing arm of Culver Max Entertainment Private Limited. SPNI operates a portfolio of 28 premium TV channels across various genres and formats, including Hindi general entertainment, Marathi, Bangla, sports, kids, English movies, factual entertainment, and the digital OTT platform Sony LIV. The network reaches more than 700 million viewers in India and is accessible in over 150 countries.

SPNI is acclaimed as a top employer and has received multiple awards recognizing workplace culture, inclusion, learning programs, and employee engagement. The organization is in its 30th year of operations, with subsidiaries and affiliates nationally and internationally.