Digital Marketing Consultant

About the Role

McDonald's Singapore is searching for a skilled consultant to become part of their Digital team. This position involves assisting the Senior Manager of the Digital portfolio in steering comprehensive, multi-channel marketing campaigns aimed at growing membership acquisition effectively.

Key Responsibilities

The role requires leading omni-channel marketing initiatives from initial briefing through to execution, evaluating campaign performance, overseeing cross-departmental projects, and ensuring seamless communication and promotion execution across restaurants.

Candidate Profile

The ideal candidate is passionate about mobile applications, loyalty and reward schemes, technology, and digital innovations. You embrace data-driven methods and technological advances to fuel sustained growth. You work well with others, prioritize customer satisfaction, and adapt quickly to dynamic environments. Strong organization, critical thinking, and communication skills to support strategic projects and transformative changes are essential.

What You Will Gain

Joining during an exciting period of digital transformation, you'll have the chance to engage with business operations at multiple levels, from local to international, contributing significantly to strategic initiatives.

Detailed Responsibilities

• Lead planning and execution of marketing campaigns and promotions across multiple channels.
• Manage post-campaign performance assessment by collaborating with analytics, digital engagement teams, and agencies, offering recommendations for improvement.
• Coordinate with marketing specialists to organize cross-functional meetings, manage project timelines, deliverables, and secure approvals from all stakeholders including Marketing, Merchandising, Social, CRM, Insights, Technology, Operations, legal teams, and agencies.
• Support marketing promotions by fostering team discussions, gathering crucial information, tracking action items, and assisting in campaign review documentation.
• Ensure promotion communications for restaurant execution are prepared, including creating content and using internal tools to update field teams punctually.

Required Qualifications

• At least 3 years' experience in food & beverage, consumer retail, or working with multinational brands via agencies.
• Comprehensive understanding of mobile applications, loyalty/reward programs, and current digital marketing trends.
• Strong presentation and communication abilities to build partnerships and advocate business propositions.
• Analytical skills to interpret data and campaign outcome reports effectively.
• Proficiency in Microsoft Office suite: Word, Excel, and PowerPoint.
• Customer-focused mindset with agility to succeed in fast-paced settings.
• Preferably holds a Bachelor’s degree in Business, Marketing, or Communications.