Digital Manager

Overview

Zib Digital Australia is pioneering the digital marketing landscape by integrating AI technology to enhance client campaigns and operational efficiencies. We seek an experienced Digital Manager to manage client portfolios with a dual focus on strategic planning and campaign delivery, utilizing cutting-edge AI tools.

Key Responsibilities

• Oversee a diverse portfolio of client accounts, fostering robust and lasting relationships.
• Serve as the main liaison for clients, offering strategic guidance alongside regular performance reporting.
• Design and execute comprehensive digital marketing strategies aligned with client goals.
• Strategically plan, implement, and optimize Google Ads campaigns including Search, Display, Performance Max, and YouTube platforms.
• Manage and enhance Meta advertising campaigns across Facebook and Instagram.
• Develop and apply SEO tactics involving keyword research, on-page and technical SEO, and content guidance.
• Leverage an AI-driven marketing platform for accelerating campaign development, audits, website enhancements, creative generation, and ongoing optimizations.
• Critically evaluate AI-generated content, ensuring it meets high standards and client objectives.
• Analyze campaign performance data to extract insights and formulate actionable recommendations.
• Keep abreast of platform changes, emerging AI tools, and latest digital marketing methodologies.
• Collaborate effectively with in-house specialists to surpass client expectations.

Candidate Profile

• Minimum of five years' professional experience in digital marketing.
• Demonstrable expertise with managing Google Ads and Meta advertising campaigns.
• Comprehensive knowledge of SEO components, including keyword strategy, technical and on-page optimization, and content strategy.
• Proven ability in client relationship management and confident delivery of campaign analyses.
• Strong familiarity with Google Analytics, conversion tracking, and campaign attribution models.
• Excellent interpersonal, presentation, and communication skills.
• Highly organized, proactive, and oriented toward solution-driven outcomes.
• Deep enthusiasm for innovative technology and AI integration in marketing practices.

Why Join Us

• Work within one of Australia's foremost AI-powered digital marketing agencies.
• Utilize top-tier AI marketing technologies to enhance campaign outcomes.
• Enjoy complete ownership of client portfolios and influence measurable business success.
• Access continuous professional development and evolving marketing technologies.
• Participate in a collaborative, supportive team environment focused on high performance.
• Benefit from promising career advancement opportunities aligned with our growth.

Location

This position is based at our head office in South Melbourne, Victoria, serving clients throughout Australasia.