D2C Website Specialist (.com)

About the Company

Our client is a well-established multinational corporation seeking to expand their regional brand websites across Asia-Pacific. The role is based in Singapore and involves working within a hybrid model to maximize regional brand reach and performance.

Job Overview

The D2C Website Specialist (.com) will be responsible for developing and implementing direct-to-consumer strategies to increase revenue and drive web traffic across multiple regional brand sites. This position requires close collaboration with agencies and local market leads to ensure cohesive growth between online and offline channels.

Key Responsibilities

• Formulate and implement D2C growth strategies to boost sales and website traffic.
• Utilize A/B testing and UX/UI analytics to identify and resolve user experience issues, improving checkout conversion rates.
• Collaborate with marketing agencies to execute targeted paid media campaigns across platforms such as Google, Meta, and TikTok, along with SEO efforts to increase direct site visits.
• Manage automated email marketing campaigns, customer retention strategies, and exclusive product promotions to enhance customer lifetime value.
• Coordinate with local market teams to align direct online growth with retail and distributor partnerships.

Required Skills and Experience

• Minimum of 2 years’ experience managing and growing a D2C owned e-commerce website using platforms like Salesforce SFRA, Shopify Plus, Magento, or equivalents.
• Strong expertise in Conversion Rate Optimization (CRO), Google Analytics 4 (GA4), A/B testing, and comprehensive digital marketing strategies.
• Demonstrated ability to manage media agencies, drive site traffic acquisition, and operate retention and CRM workflows effectively.
• Capable of working autonomously in a dynamic, fast-paced regional matrix organization.

Offer Details

This permanent position offers a competitive monthly salary ranging from SGD 5,000 to SGD 6,000, along with additional company perks and benefits.

Additional Information

• Established Multinational Corporation
• Hybrid working setup in Singapore
• Regional scope across Asia-Pacific