Creative Strategist

About Atletico Health

Atletico Health is a rapidly growing direct-to-consumer company focused on simplifying health restoration for men through innovative approaches.

Role Overview

We are excited to welcome our first-ever in-house Creative Strategist who will define our approach to paid media advertising. This strategic role is crucial as we increase our advertising spend, combining creative insight with performance analytics to craft Meta ads that effectively convert.

Responsibilities

• Lead creative direction for Meta paid social campaigns by conceptualizing, briefing, and refining advertising content from start to finish.
• Develop engaging hooks, unique angles, and messaging frameworks that rely on direct-response marketing principles.
• Create comprehensive and actionable creative briefs targeting video editors, user-generated content (UGC) creators, and motion designers.
• Evaluate ad performance metrics to detect successful trends and guide ongoing creative improvements.
• Maintain a consistent testing routine across multiple formats, such as static images, videos, and carousels.
• Collaborate closely with brand, content, and growth teams to ensure creative output aligns with business objectives.
• Ensure all promotional statements comply with brand standards and regulatory requirements, accurately transforming scientific and medical validations into persuasive copy without exaggeration.
• Set up processes, templates, and workflow systems for creative strategy as the inaugural in-house hire in this area.

Qualifications

• 3 to 5 years of experience in paid social creative strategy, performance marketing, or similar positions.
• In-depth expertise with Meta advertising platforms, understanding how to create compelling hooks that capture attention and encourage purchases.
• Strong capability in direct-response marketing that balances brand identity with measurable performance.
• Experienced in briefing and critiquing creative content across video, UGC, and static formats.
• Proficient at interpreting advertising data to extract actionable creative insights.
• Self-motivated and capable of building strategies autonomously without existing templates.
• Skilled in leveraging artificial intelligence tools to enhance workflows while preserving the brand's aesthetic and tone.
• Prior experience in DTC, ecommerce, or consumer packaged goods sectors, especially health, wellness, or supplements, is highly desirable.