Creative Strategist – Direct-to-Consumer Advertising & E-commerce

About the Role

We specialize in growth marketing for US-based direct-to-consumer brands focused on menswear, apparel, and food products. We are seeking a Creative Strategist who will craft the key messaging and concepts driving our advertisements, distinct from roles such as media buyers or designers.

Key Responsibilities

You will develop diverse creative angles for products, targeting different awareness stages, and build comprehensive hook matrices. Managing monthly concept slates for two brands, writing compelling hooks, ad copy optimized for conversion, framing offers effectively, and providing precise briefs to designers and editors will be your core tasks. Our AI-integrated production pipeline enables rapid concept development and performance testing on a weekly basis, allowing you to analyze data-driven results swiftly.

Candidate Profile

The ideal candidate will have hands-on experience creating successful DTC advertisements with measurable results, expertise in direct response marketing techniques including awareness levels and offer framing, and a sharp sense for engaging, attention-grabbing content. Strong command of written English is essential. Regular use of AI tools in the creative process and critical perspective on their application is expected.

Terms & Conditions

• This position is fully remote on a contract basis.
• Compensation offers up to $25 USD per hour.
• Minimum commitment of 15 working hours per week required.
• Potential to evolve into a full-time role as the company expands.