Creative Digital Branding & Content Creation Lead

About USMills

USMills is an expanding early-stage flooring company dedicated to delivering innovative design, sustainable products, and outstanding service within the flooring market. As the company grows rapidly, it seeks a versatile professional who excels in fast-paced, dynamic settings and can manage multiple roles effectively.

Role Overview

The Creative Digital Branding & Content Creation Lead is tasked with overseeing the digital brand representation and content production across multiple USMills brands. This role involves crafting and implementing digital brand and marketing strategies to increase brand visibility, assist business growth, and ensure a unified brand message across all digital media.

Key Responsibilities

• Formulate and implement strategies to enhance the online presence of USMills brands through various channels including websites, social media, blogs, and email campaigns.
• Lead the planning, execution, and ongoing refinement of digital branding, content development, and marketing projects.
• Create and distribute engaging digital content in diverse formats, managing projects from concept initiation to final publication.
• Produce high-impact content such as graphics, social media posts, videos, presentations, photography, and written material that aligns with marketing goals.
• Maintain ownership of company websites, keeping content updated, engaging, and consistent with branding guidelines.
• Ensure all digital initiatives preserve brand uniformity, uphold content quality, and meet scheduled timelines.
• Track and analyze campaign and content metrics to enhance results and discover new opportunities.
• Remain informed about the latest digital marketing trends, best practices, and innovative content creation technologies.
• Coordinate multiple projects and priorities efficiently while maintaining high standards in a fast-moving environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related discipline, or equivalent practical experience.
• A minimum of three years’ experience in digital marketing and content creation roles.
• Demonstrated capability in developing and implementing digital branding and marketing plans.
• Proven skills in producing high-quality digital content, including visual graphics, photography, video, social media, presentations, and written text.
• Proficiency with content and design software such as Canva, Adobe Creative Suite, CapCut, or other similar tools.
• Strong knowledge of digital marketing platforms, including websites, social networks, email marketing, blogs, and SEO strategies.
• Experience using content management systems like WordPress and email marketing solutions.
• Excellent abilities in project management, organization, and communication, capable of handling multiple assignments simultaneously.
• Keen attention to detail and a strong commitment to quality in deliverables.
• Experience managing multiple brands or product lines is considered an advantage.