Copywriter

About the company

Ancient + Brave is a women-founded, purpose-led wellness brand offering an award-winning collection of collagen, supplements and functional blends. Its products are inspired by traditional wisdom and backed by science, supporting everyday rituals that help people care for their whole body health.

The business has earned repeated recognition among the fastest-growing private companies in the UK, including placement in The Sunday Times 100 for three consecutive years and a strong ranking in the Oresa Retail Growth Index in 2025. The company also operates with a strong focus on quality, community and disciplined execution.

Ancient + Brave is committed to making a positive difference for customers, the wider community and the environment. The business is a certified B Corp and a member of 1% for the Planet, directing 1%+ of revenue to environmental and social causes.

The company values an inclusive, diverse and respectful workplace culture built around bravery, connection, intention and integrity.

This is a fixed-term opportunity lasting 2-3 months, with an ideal start date within the next few weeks. Candidates interested in full-time, part-time or flexible working patterns are welcome to apply.

The role is based at the company’s riverside head office in Lewes, East Sussex.

Role overview

Ancient + Brave is seeking a Copywriter who can bring clarity, energy and precision to a wide range of written work, from brand storytelling and campaign concepts through to direct response and paid media copy.

This position spans both creative brand writing and performance-focused copy. The right person will be able to craft memorable campaign messaging while also producing persuasive content that supports conversion and testing. The aim is to create copy that feels authentic to the brand and also drives commercial results.

You will work closely with the Brand, Creative and Performance Marketing teams to ensure every piece of writing is consistent, distinctive and effective across channels.

Key responsibilities

Campaign writing

• Create engaging copy for brand and seasonal campaigns, including headlines, narrative concepts, longer-form editorial and supporting content.
• Build messaging frameworks and copy routes that can be adapted across multiple channels.
• Partner with the Brand and Campaign teams to turn creative ideas into strong written concepts.
• Write copy for new product launches, brand activations and key seasonal moments while keeping the tone consistent across all touchpoints.

Performance copywriting

• Develop attention-grabbing copy for paid social advertising on Meta and TikTok, including hooks, headlines, body copy and calls to action.
• Produce multiple copy options in volume to support testing and ongoing optimisation.
• Write conversion-led content for email campaigns, landing pages and product detail pages.
• Tailor tone, structure and messaging for different audiences, platforms and funnel stages.

Tone of voice and brand writing

• Act as a steward of the brand’s tone of voice across all written material.
• Turn complex product benefits, ingredients and brand values into copy that feels clear, human and credible.
• Contribute to the refinement and growth of tone of voice guidelines as the business expands.
• Review and brief copy produced by agencies, freelancers and AI-enabled tools to maintain quality and consistency.

Testing and optimisation

• Work alongside the Performance Marketing team on a structured copy testing approach.
• Use performance insights to identify what is resonating and improve future copy accordingly.
• Keep up to date with platform trends and current best practice in both brand and performance writing.
• Use AI tools confidently to help with ideation and content production at scale.

Requirements

• A portfolio that shows flexibility across campaign storytelling, long-form writing, short-form ads and calls to action.
• Proven experience writing for both brand-led campaigns and performance marketing channels.
• Clear understanding of what makes copy effective on Meta and TikTok.
• Background writing for brands with a defined tone of voice, ideally in D2C, wellness, beauty or lifestyle.
• Comfort working with data to improve and refine copy.
• Ability to work quickly and at pace without losing quality or brand consistency.
• Experience collaborating across brand, creative and performance functions.
• Strong appreciation for language and how it influences results.
• Ability to move between storytelling and direct-response copy within the same day.
• Highly organised, quick to respond and able to stay calm under pressure.
• Open to feedback and comfortable refining work iteratively.
• Interest in consumer behaviour, culture and audience connection.
• Genuine enthusiasm for purpose-driven businesses and the wellness sector.
• Comfortable working in a fast-moving scale-up environment.
• Available at short notice and open to part-time or flexible working.

Company culture

To thrive at Ancient + Brave, you will need to reflect the brand’s shared values:

• Bravery — courageous, bold and experimental.
• Integrity — honest, accountable and ethical.
• Connection — collaborative, inclusive and open.
• Intention — purposeful, proactive and focused.

Additional information

• This is an office-based role at the company’s Lewes headquarters, so applicants should be able to commute reasonably to the location.
• The company is not looking for recruitment support for this vacancy.
• Although many positions are typically full-time, flexible arrangements can be discussed where suitable.

Why join the team

Ancient + Brave offers a collaborative and inclusive workplace where innovation, sustainability and social responsibility are central to how the business operates. Team members become part of a company that aims to balance profit with purpose and contribute to a more sustainable future.

• Company-provided laptop and headphones, plus an office fitted with monitors, ergonomic chairs and sit-stand desks.
• A fully stocked kitchen, including unlimited Ancient + Brave products, plus 50% off purchases.
• Discretionary bonus scheme linked to company performance and individual contribution, with annual salary reviews.
• ESG-invested pension contributions.
• Private medical insurance for faster access to high-quality healthcare.
• Medicash benefits including specialist consultations, 24/7 virtual GP access, health screenings, dental, optical and complementary therapy support, plus EAP support.
• Mintago access for financial wellbeing support, retail discounts and salary sacrifice schemes covering childcare, cycle to work, gym membership, groceries, electric vehicles and mobile/tech purchases.
• 25 days of annual leave plus bank holidays, along with 1 wellbeing day.
• Ongoing training and professional development, plus complimentary nutrition and workout sessions in the office.
• Opportunities to support charity fundraising initiatives and take part in two social events each year.

Working style

Because the business operates at pace, the company places high value on in-person collaboration. New team members are expected to work from the Lewes office full time.

The employer is committed to equal opportunity and inclusive hiring, and welcomes different perspectives and creative approaches.