Content Designer

Role Overview

At Meta, Content Designers create clear, simple, and user-centered experiences by focusing on language as a design element. They apply user experience design principles, design thinking, and product strategy to develop intuitive solutions used by billions globally. As a member of this extensive and experienced team, you will work on diverse platforms, including mobile, desktop, AR/VR, and hardware.

Key Responsibilities

• Craft, revise, and evaluate compelling in-product text to support user goals and team objectives, covering flows, interface copy, educational content, product naming, navigation terminology, taxonomies, and other content across Meta’s products.
• Adopt systems thinking by creating scalable design system guidelines, auditing existing product experiences, and designing information architecture.
• Leverage a technical understanding of software code to update in-product language using internal tools, verify accuracy within code, and design personalized user experiences.
• Act as a thought leader by providing and receiving constructive feedback from multidisciplinary teams to enhance product quality.
• Utilize Figma for illustrating design concepts, producing high-fidelity mocks and prototypes to guide decisions with stakeholders.
• Engage daily with engineers, designers, researchers, marketers, and data scientists to develop products from concept through launch.
• Lead and facilitate sprints and workshops that align teams around shared problems, goals, and innovative solutions.
• Collaborate with internationalization teams to ensure top-quality product experiences across all supported languages.
• Exercise sound judgment to influence product decisions, team direction, and strategic planning.
• Independently identify and initiate multi-team projects, ensuring alignment with leadership and product strategies.
• Build internal networks to foster community, mentor colleagues, and promote skill development among content designers.

Qualifications

• Minimum of nine years of experience in UX or content design.
• Proven track record with wireframes, design mockups, or prototypes developed using design tools that effectively communicate ideas and drive solutions at leadership levels.
• Expertise in simplifying and persuasively communicating complex concepts to executive stakeholders.
• Experience with content management tools supporting content updates at scale.
• Background in design systems and systems thinking approaches.
• Effective self-starter capable of handling ambiguity and leading projects with minimal supervision.

Preferred Experience

• Proficiency in integrating AI tools to optimize workflows and achieve measurable outcomes such as efficiency and quality improvements.
• A flexible working style with ability to switch contexts across diverse projects and organizational partners while maintaining high quality and momentum.
• Familiarity with responsible and ethical AI practices, including bias mitigation and accuracy assurance.
• Advanced AI content design skills related to model design, generative AI logic, and system-level assistant behavior and tone specification.
• Demonstrated senior individual contributor leadership capable of navigating complex and ambiguous environments effectively.
• Strong consumer storytelling abilities to craft engaging narratives for user-facing experiences.
• Leadership experience serving as the content design lead on projects, quickly earning trust from product, engineering, and design teams.
• Ongoing commitment to AI skill advancement, including prompt engineering and keeping up with innovations in AI technology.

About Meta

Meta pioneers technologies that connect people, build communities, and support business growth. From its inception with Facebook in 2004, through platforms like Messenger, Instagram, and WhatsApp, Meta has impacted billions worldwide. Now focused on immersive technologies such as augmented and virtual reality, Meta is shaping the next generation of social interaction beyond current digital limitations.

Equal Opportunity and Accessibility

Meta is an Equal Employment Opportunity and Affirmative Action employer dedicated to diversity and inclusion. Discrimination based on legally protected characteristics is prohibited. The company also provides reasonable accommodations to candidates with disabilities during the recruitment process.

Compensation and Benefits

The compensation range for this role is $178,000 to $240,000 annually, exclusive of bonuses, equity, and benefits. Actual salary is determined by qualifications, experience, and location. Meta offers comprehensive employee benefits.