Content Creator

About the Role

The Victoria Royals are looking for a dynamic and creative Content Creator to energize the online narrative of the team by capturing the spirit, emotions, and character of players, coaches, fans, and the local community. This position is integral to expanding the Royals' presence by delivering captivating digital content that engages fans and highlights the organization as a key figure in Victoria's sports scene.

Key Responsibilities

• Attend all Victoria Royals home matches, team training sessions, community events, promotional functions, media days, and other club activities as needed.
• Capture superior quality photos and videos showcasing players, coaches, fans, partners, and community initiatives.
• Create compelling, on-the-spot content for social platforms during games and events, featuring behind-the-scenes moments, player showcases, fan interactions, and game highlights.
• Plan, film, edit, and distribute original digital media across platforms such as Instagram, TikTok, Facebook, X, YouTube, and LinkedIn.
• Generate innovative content ideas and recurring series to amplify fan interaction and elevate the Royals' brand image.
• Produce promotional video materials and digital assets backing ticket selling efforts, sponsorship engagements, community programs, special events, and marketing campaigns.
• Work in coordination with marketing, communications, partnerships, and event presentation teams to implement content strategies and organizational promotions.
• Edit photos and videos using industry-standard tools to deliver polished content quickly and professionally.
• Support content creation for player interviews, feature stories, and behind-the-scenes narratives emphasizing the team's culture and personalities.
• Manage and archive digital media assets ensuring organized and easy access.
• Keep abreast of social media trends, emerging channels, and best industry practices to consistently elevate content quality and engagement.
• Represent the Victoria Royals with professionalism while fostering positive relationships with players, staff, partners, fans, and the community.
• Fulfill additional marketing, content creation, and communication tasks as assigned.

Qualifications

• Background in creating digital content for sports entities, brands, or organizations.
• Strong skills in photography and videography.
• Proficiency with Adobe Creative Suite tools like Premiere Pro, Lightroom, Photoshop or comparable editing software.
• Experience operating DSLR, mirrorless, or mobile cameras.
• Thorough knowledge of contemporary social media trends.
• Exceptional storytelling capability.
• Ability to work independently in a fast-paced environment.
• Excellent organizational and time-management skills.

Schedule and Working Conditions

The role requires availability during evenings and weekends throughout the hockey season. Attendance at all home games, trainings, community events, special functions, and select team activities is mandatory. It is a hands-on role requiring creativity, high attention to detail, and the flexibility to work nights, holidays, and weekends.

Equal Opportunity Employer Statement

GSL is committed to diversity and inclusion, fostering a workplace free of discrimination and harassment. Employment decisions are made solely on qualifications, job requirements, and business needs. The company takes pride in cultivating an inclusive culture that welcomes talents from all backgrounds.