Business Development Manager - Outreach & BD

Overview

The Business Development Manager - Outreach & BD is tasked with leading key outreach and marketing campaigns to elevate NICMAR's presence and boost student enrollments across multiple campuses. The role involves working closely with prospective students, industry collaborators, and stakeholders to support the institution's expansion in the education sector. This position requires autonomy in managing specific projects to meet defined goals.

Key Responsibilities

• Develop and implement strategic outreach and marketing plans aligned with NICMAR’s objectives.
• Drive direct engagement initiatives targeting prospective students to increase applications and admissions.
• Represent the NICMAR brand consistently and authentically in all external and internal communications.
• Maintain strong personal connections with students and partners to enhance brand image.
• Conduct market research to uncover new opportunities in education segments ranging from K12 to undergraduate levels.
• Monitor competitor activities and current market trends to refine outreach tactics.
• Analyze engagement metrics to optimize student conversion from leads to enrollments.
• Build and sustain partnerships with industry experts, alumni, and key stakeholders to broaden NICMAR’s influence and student opportunities.
• Independently plan and execute webinars, seminars, and other outreach events that align with institutional goals.

Experience & Requirements

• 3 to 5 years of relevant work experience in outreach, marketing, business development, or student engagement within the education sector.
• Willingness and ability to travel daily to various target campuses, external meetings, and events to conduct seminars, webinars, and lead generation activities.