Business Development Associate

About Imani Health

Imani Health is a digital healthcare platform in Nigeria focused on enhancing access to quality medical services. It connects patients, medical professionals, and healthcare facilities through telehealth consultations, appointment scheduling, electronic medical records, digital payments, and hospital management solutions. The ecosystem supports individuals, families, healthcare providers, pharmacies, hospitals, clinics, and institutional partners with the aim of creating a more accessible, organized, transparent, and technology-driven healthcare system.

Role Summary

The Business Development Associate will be responsible for onboarding healthcare facilities as platform partners, recruiting licensed medical practitioners, attracting patients, marketing family and corporate healthcare plans, and ensuring new users are effectively introduced to the Imani Health platform. This role requires the ability to establish trust in the healthcare sector, communicate technology clearly, and convert engagements into tangible platform adoption and revenue.

Key Responsibilities

• Convert healthcare providers into platform partners through field visits and direct engagement.
• Onboard and activate qualified medical professionals onto the platform.
• Drive patient registration via field and digital channels.
• Promote family and corporate healthcare subscription plans.
• Educate new users on platform navigation and features to ensure adoption.
• Maintain accurate lead tracking and follow-up using CRM and spreadsheet tools.
• Gather market insights to facilitate product improvements and competitive positioning.
• Comply with professional standards in communication and responsible healthcare marketing.

Minimum Qualifications

• Bachelor's degree or Higher National Diploma in Marketing, Business, Public Health, Communications, or related fields.
• 1 to 2 years of experience in sales, marketing, business development, healthcare outreach, or relationship management.
• Proven track record of meeting targets, generating leads, and closing partnerships.
• Excellent verbal and written communication abilities.
• Willingness and ability to conduct field visits to healthcare facilities.
• Proficiency with smartphones, laptops, and digital productivity software.
• Strong presentation, negotiation, and follow-up capabilities.

Preferred Qualifications

• Background in healthcare marketing, hospital or pharmaceutical sales, HMO marketing, or healthtech sector.
• Established relationships with hospitals, clinics, doctors, pharmacies, or corporate healthcare bodies.
• Experience onboarding users or organizations onto software platforms or mobile applications.
• Familiarity with organizing field activations, community campaigns, and corporate wellness outreach activities.
• Knowledge of Nigeria's healthcare environment and common challenges faced by patients and providers.

Key Skills

• Competence in healthcare marketing and digital technology solutions.
• Ability to promote trustworthy healthcare services without overstating benefits.
• Professional approach to engaging medical institutions and administrative personnel.
• Community outreach and user education experience.
• Capacity to promote telehealth and preventive care responsibly.
• Relationship building with healthcare stakeholders.
• Converting outreach into active registrations and subscriptions.
• Understanding of patient confidentiality and data privacy.
• Demonstrated skill in demonstrating digital products and supporting user onboarding.
• Use of CRM systems, spreadsheets, and lead tracking tools.
• Proficient communication via email, messaging apps, and video conferencing.
• Adaptability to learning new platform enhancements and explaining them simply.

Personal Attributes

• Confidence and persuasiveness
• Ability to build trust
• Target-oriented mindset
• Organized and disciplined work ethic
• Commercially driven and professional ethics
• Comfortable engaging in field activities
• Curious about and comfortable with technology
• Collaborative team player
• Willingness to travel

Performance Indicators

• Number of healthcare facilities engaged, demonstrations completed, and partners onboarded
• Recruitment and activation of licensed medical professionals
• Growth in registered patients through outreach channels
• Conversion rates for paying patients and subscription purchases
• Successful sales of family and corporate health plans
• User adoption metrics such as profile completions and bookings
• Consistency and quality of lead management and follow-up processes
• Collection of competitive and user feedback to improve offerings
• Adherence to professional compliance and ethical marketing standards

Compensation and Benefits

• Starting salary of ₦200,000 per month plus performance-linked commissions
• Opportunity to work at the confluence of healthcare, technology, and business expansion
• Exposure to medical professionals, hospitals, and healthcare technology platforms
• Active role in enhancing healthcare accessibility across Nigeria
• Career advancement based on performance with organizational growth
• Hands-on experience in healthtech business growth and provider relationship management

Application Process

• Submit a current resume/CV
• Provide a brief cover letter detailing experience in marketing, sales, healthcare engagement, or tech-driven business development
• Include evidence of prior achievements in sales, marketing, partnerships, or customer acquisition if available

Location

SF-B17 Mall of Dubai, Plot 158, Gimbiya Street, Garki Area 11, Abuja, Nigeria