Brand Visual Designer

About The Role

The Designer will serve as the core creative force within the BOB Marketing team, charged with crafting and safeguarding the visual identity of a pioneering Bitcoin ecosystem project. This hands-on role requires managing the brand on a daily basis by producing numerous polished design assets and directly collaborating with engineering and product teams to visually elucidate technical concepts.

The perfect candidate will have strong foundational skills in design alongside fluency in motion graphics and video editing, plus the ability to effectively utilize AI-driven tools to enhance creativity and output. BOB operates without a creative or social media agency, so self-reliance and versatility in creativity are crucial.

Working remotely, the designer will report to the Head of Marketing based in the UAE and support the Social Media & Content Manager located in Germany. Candidates located in Europe are preferred to ensure better time zone alignment.

Key Responsibilities

• Own and develop the BOB brand identity to guarantee uniformity across all touchpoints such as social media and investor presentations, acting as the guardian of visual quality.
• Create, update, and enforce comprehensive brand guidelines covering typography, color palettes, iconography, illustration styles, and overall design language.
• Act as the in-house brand authority by reviewing and approving creative materials from partners, ecosystem collaborators, and third parties.
• Conduct periodic brand audits to identify inconsistencies and implement continuous improvements across communication channels.
• Manage and maintain a centralized asset repository, accessible to the wider team.
• Adapt and grow the brand as the project evolves, proposing thoughtful refreshes and extensions while staying true to the Bitcoin-centric identity.
• Build and sustain a robust production framework including a flexible library of branded templates optimized for social media, advertisements, email, and event materials to empower rapid yet quality output.
• Produce high-impact assets for product launches, partner announcements, technology updates, and community initiatives.
• Design print and digital collateral for events such as booth setups, banners, merchandise, and presentation decks.
• Work closely with the Social Media & Content Manager to ensure compliance with platform requirements and optimize asset performance.
• Lead creative conceptualization and campaign execution focused on brand awareness, customer acquisition, and community engagement.
• Create compelling infographics, data visualizations, and explainer graphics that simplify BOB's complex technical architecture for diverse audiences.
• Develop unique illustration systems and custom icons that enrich the visual language of BOB.
• Keep well-informed on design trends relevant to crypto and digital products to inject fresh and pertinent creative ideas.
• Experiment actively with AI-powered design tools to speed ideation, generate creative variants, and enlarge content production capacity.
• Produce animated explainer videos for technical topics aimed at both developer and consumer groups.
• Edit and produce videos including interview highlights, founder features, and event coverage for distribution on social media and owned channels.
• Create and animate short-form, social-first video content optimized for platforms like Twitter/X and LinkedIn.
• Maintain a collection of reusable motion graphic elements, transitions, and templates aligned with the BOB brand.
• Leverage AI video and audio enhancement tools to improve production efficiency and output quality.
• Collaborate with product and engineering teams to contribute design expertise on websites, landing pages, developer documentation, and UI components.
• Design web assets such as banners, hero images, and interactive landing page mockups while adhering to established design systems.
• Deliver Figma-ready designs and detailed specifications for seamless handoff to engineers.
• Bonus: Ability to build simple coded landing pages and dashboards.

Candidate Profile

• At least four years of experience in graphic design, supported by a robust portfolio showcasing a wide range of work across digital, social media, motion graphics, and branding.
• Proven experience in fast-moving startup, tech, fintech, or crypto settings, either agency or in-house.
• Strong capability to independently own projects from conceptualization through delivery.
• Experience partnering cross-functionally with marketing, product, and engineering teams.
• Mastery of Adobe Creative Suite including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.
• Proficient with Figma for web and product design collaboration.
• Demonstrated skills in motion graphics and video editing backed by a portfolio of animated and video projects.
• Experience with AI-driven creative platforms (such as Midjourney, Firefly, Runway, Stable Diffusion, Descript or equivalents) is a significant plus.
• Strong typographic understanding and expertise in layout, color theory, and visual hierarchy.
• Genuine interest in blockchain technologies including Bitcoin, Ethereum, and the broader web3 ecosystem.
• Ability to distill complex technical material into accessible, engaging visual content.
• Familiarity with design conventions and visual languages specific to crypto communities.
• Excellent organizational skills, with a methodical approach to asset management and project tracking.
• Fluency in English with strong written and verbal communication skills to effectively explain creative decisions.
• High standards for attention to detail with a dedication to consistent quality.
• Adaptable and comfortable handling shifting priorities in a fast-paced, growth-focused environment.
• Entrepreneurial mindset, proactively bringing creative ideas beyond execution.
• Team-oriented and experienced in fostering productive cross-disciplinary collaborations.
• Product-centric with a focus on performance metrics such as conversion rates and economic impact.

Additional Benefits

• Work alongside a research-driven team tackling unique challenges.
• Opportunities to address novel problems in an innovative field.
• Token-based equity options.
• Fully remote working setup.
• Generous 30-day annual vacation.
• Allowance provided for co-working spaces.
• Annual team retreats to foster connection and collaboration.