Brand Manager

About the Role

The Brand Manager will oversee product portfolio strategy and brand development initiatives for a designated product category at Califia Farms. This leader will leverage insights from consumers, market trends, competitive intelligence, and business analytics to shape product line direction and achieve annual revenue and gross margin goals. Collaboration with various departments is essential to guide innovation and product renovation from ideation through post-launch business analysis.

Work Arrangement

This role operates on a hybrid schedule requiring presence at the corporate office located in the Downtown Los Angeles Arts District from Tuesday through Thursday, with remote work flexibility on Mondays and Fridays.

Key Responsibilities

• Manage innovation, marketing activation, and product life cycle for assigned product lines within the Califia Farms portfolio.
• Develop and execute plans targeting annual volume, revenue, and profitability objectives.
• Monitor market and category shifts to adjust strategy according to evolving consumer preferences and competitive environment.
• Lead business unit reviews alongside executive leadership utilizing comprehensive market and consumer insights to guide strategic decisions.
• Construct robust business cases and oversee project stage-gate evaluations.
• Coordinate with R&D, Sales, Finance, and Operations to advance strategic projects cohesively.
• Drive cross-functional teams in new product ideation, development, and launch phases.
• Forecast project revenue and consumption rates accurately.
• Create and maintain meticulous project timelines ensuring milestone completion.
• Design and implement consumer research programs to extract actionable insights.
• Define packaging design elements to effectively communicate product value propositions.
• Lead marketing support planning to enhance product line awareness.
• Assist Brand Director in crafting comprehensive annual marketing strategies focused on household penetration, brand recognition, and trial generation.
• Partner with Sales to develop persuasive selling materials and strategies.
• Manage and monitor annual budgets and expenditures aligned with business objectives.
• Recommend process improvements and resource optimization strategies.

Candidate Qualifications

• MBA degree preferred but not mandatory.
• Previous experience within consumer-packaged goods or food and beverage marketing sectors.
• Minimum 3 to 4 years’ experience in brand management roles.
• Proficiency in interpreting syndicated consumption and panel data (e.g., Circana, Nielsen, Numerator) for performance measurement and action planning.
• Strong understanding of product P&L components, including revenue, gross margin, and cost of goods sold.
• Experience organizing and leading consumer research such as concept testing, sensory evaluation, and focus groups.
• Track record in managing cross-functional teams to launch new products successfully.
• Skilled in developing marketing campaigns that increase brand visibility and market performance.
• Demonstrated leadership capabilities to inspire confidence, build consensus, and influence stakeholders.
• Exceptional collaborator, fostering strong partnerships with peers.

Compensation and Benefits

The annual salary for this position ranges from $125,000 to $140,000, depending on location, relevant skills, and experience. Employment includes eligibility for participation in Califia Farms’ employee benefits package and potentially the company’s bonus program, which may be periodically updated.

Equal Opportunity Employer

Califia Farms is dedicated to providing equal employment opportunities without discrimination on the basis of race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other legally protected characteristic.