Brand Copywriter

About the Role

We are a direct-to-consumer furniture company searching for a US-based, fluent English-speaking Copywriter to establish and manage our brand's unique voice. This strategic position involves crafting the brand's story, developing tone of voice guidelines, and creating messaging frameworks while ensuring all copy across customer touchpoints meets brand standards.

Key Responsibilities

• Create and uphold the brand voice, tone guidelines, and messaging structure.
• Compose and refine the brand narrative, mission statement, and core positioning.
• Review, edit, and proofread all written content, including website, product descriptions, emails, social media, advertisements, packaging, and customer communications.
• Serve as the final approver for all brand copy before publication to ensure quality and consistency.
• Collaborate closely with Brand, Creative, and Growth teams to maintain a consistent voice across all platforms.

Qualifications

• Possess a bachelor's degree in English, Journalism, Communications, Marketing, or related disciplines.
• Have at least 3 years of professional copywriting experience in brand, direct-to-consumer (DTC), or agency environments.
• Demonstrated ability to develop brand narratives and tone of voice frameworks from the ground up.
• Strong familiarity with local consumer culture and nuanced language use.
• A compelling portfolio showcasing diverse work including brand campaigns, product copy, and extended storytelling.
• Excellent editing capabilities with a meticulous eye for detail.