Branch Manager - Direct Marketing

Job purpose

This role is responsible for building and executing the sales distribution plan for the assigned channel, while ensuring the team delivers the expected sales outcomes. The position focuses on meeting targets by maintaining adequate team capacity, strengthening capability through training and hand-holding, and driving productivity across the region.

Key result areas

The role covers planning, execution, review, and corrective action across business growth, market development, team performance, and compliance.

Monthly, quarterly, and annual planning

• Create business plans for the month, quarter, and year, and define both short-term and long-term priorities.
• Communicate targets clearly and in a timely manner, and align on expectations with the team.
• Review plans regularly to identify gaps and adjust them based on market conditions and business performance.
• Study market movement and competitor offerings to stay ahead of local trends.
• Gather and use market intelligence to improve decision-making.
• Develop strategies that help unlock the market’s full potential.
• Recruit advisors in locations where demand exists but is not yet fully served.
• Build brand visibility to support future business growth.

Capacity, pipeline, and productivity management

• Plan regional manpower capacity so that topline targets can be achieved.
• Build a healthy lead pipeline to increase customer touchpoints and deepen market reach.
• Track client visits to understand conversion ratios and share the same along with incentive planning.
• Run daily team huddles to promote knowledge sharing and stronger engagement.
• Conduct regular reviews and implement corrective measures where performance falls short.
• Maintain strict control over costs to improve profitability.

Quality, governance, and persistency

• Set up checks and safeguards to improve business quality.
• Carry out periodic reviews and audits.
• Take corrective action promptly when malpractice or market conduct concerns are identified.
• Monitor persistency closely and act to keep performance at a strong level.

Additional information

This position is based in Assam, India and is a full-time, on-site role.