Assistant Marketing Manager

Job Overview

This position is essential for accelerating growth within StarHub's Consumer Business Group through the development and implementation of comprehensive marketing strategies. The role focuses on enhancing brand awareness, increasing customer engagement, boosting acquisitions, and maximizing customer lifetime value.

Key Responsibilities

• Create and implement inclusive marketing strategies and campaigns for consumer products and services.
• Design and execute full-funnel marketing initiatives across paid, owned, and earned channels, including digital media platforms and CRM systems.
• Track and assess campaign and business outcomes to extract insights and suggest optimizations.
• Collaborate with the Digital Marketing team to enhance media spend efficiency, refine audience targeting, and improve campaign results.
• Evaluate customer behaviors, industry trends, and competitor movements to spot growth opportunities and refine targeting strategies.
• Drive test-and-learn cycles for creatives, messaging, offers, and customer experiences to elevate campaign effectiveness and customer interaction.
• Coordinate with Product, Go-to-Market, and Sales units to support product launches and align marketing efforts with business goals.
• Manage marketing budgets vigilantly to optimize resource allocation.
• Generate comprehensive reports on campaign performances and provide strategic recommendations to stakeholders.

Qualifications

• Bachelor's degree or its equivalent, preferably in Marketing, Business Administration, Communications, or related areas.
• At least 4 to 5 years of professional experience in consumer marketing or integrated marketing roles.
• Advanced analytical and problem-solving abilities capable of interpreting data to formulate actionable insights.
• A proven track record in designing and executing campaigns with quantifiable success metrics.
• Sound knowledge of digital marketing strategies, customer journey mapping, and evaluation of campaign performance indicators.
• A commercially oriented mindset with eagerness for continual learning and enhancement.
• Exceptional skills in managing stakeholders and fostering cross-functional teamwork.
• Strong communication proficiency coupled with project management capabilities.
• Highly organized and adept at multitasking in a fast-moving and dynamic environment.