App Store Optimization (ASO) Expert

About the Company

We represent one of the leading cryptocurrency exchanges globally, serving over 50 million users in more than 100 countries. We offer a comprehensive array of services from spot and derivatives trading to structured wealth management products. Our teams span various continents, united by the mission to accelerate adoption of Web3 technologies through trusted and widely used products. If you thrive in fast-paced environments and want your contributions to impact millions, you will fit well with our culture.

Role Overview

This position is essential for shaping the very first impression potential users have before engaging with our app — in the app store. You will be responsible for systematically enhancing our app’s visibility, ranking, and user perception across all significant markets. This role goes beyond routine upkeep to involve building a scalable, comprehensive app store operation that integrates keyword strategies, creative assets, user feedback, and coordinated execution into a unified system.

Key Responsibilities

• Manage ASO activities across the iOS App Store and Google Play, including keyword strategy, metadata optimization (titles, subtitles, descriptions), and driving sustained organic install growth.
• Continuously develop keyword coverage that includes brand, category, competitor, and feature-specific terms.
• Enhance store page conversion by iteratively testing visual assets like screenshots, preview videos, and icons; design and conduct A/B testing using Google Play Experiments and iOS Product Page Optimization.
• Implement a multilingual review management system that identifies and addresses product and operational issues revealed by user feedback, aiming to improve ratings and user sentiment.
• Monitor and analyze key performance indicators such as impressions, conversion rates, installs, and keyword rankings using tools like Sensor Tower, Data.ai, and Appsflyer.
• Keep track of competitors’ ASO strategies in the exchange sector and translate insights into actionable improvements.
• Collaborate closely with paid acquisition, product, design, and content teams to align organic and paid marketing strategies.
• Lead the ASO efforts across major international markets with focus on English, Japanese, Korean, key European languages, and Latin American Spanish and Portuguese.

Qualifications and Experience

• Minimum of 3 years’ experience in ASO or mobile growth, preferably within internet, fintech, or cryptocurrency sectors.
• Deep understanding of ranking algorithms and platform-specific constraints on the App Store and Google Play.
• Hands-on experience with ASO tools such as Sensor Tower, App Annie, or Mobile Action.
• Comfortable with data analytics; knowledge of Appsflyer, Firebase, or Google Analytics is advantageous.
• Excellent command of English in speaking and writing; proficiency in a second language like Japanese, Korean, or Spanish is highly valued.
• University degree in marketing, data analytics, computer science, or a related field.

Additional Advantages

• Experience within the crypto, Web3, or fintech app industries.
• History of launching apps from scratch or scaling to millions of downloads.
• Direct involvement in creative strategy or testing of visual assets.
• Managing ASO operations across multiple languages or regions concurrently.

Why Work With Us

• Unique opportunity to pioneer and build the foundation of a global ASO infrastructure for a top-three worldwide exchange.
• Your contributions have a direct impact on first impressions and user acquisition for millions of new customers.
• Wide scope spanning multiple platforms, languages, and geographical markets with autonomy and decision-making authority.
• Be part of a mission-driven team operating at the forefront of crypto and Web3 innovation.

Note

Only candidates selected for further consideration will be contacted.