YouTube Creative Producer

Role Overview

We are seeking a discerning YouTube Creative Producer who excels at assessing video scripts and production outputs before they reach clients. This individual has a keen eye for detail, capable of identifying when a video hook lacks impact, a title is ineffective, a thumbnail is unclickable, or an edit feels inconsistent with brand standards. They own the responsibility of final quality approval before client presentation.

Key Responsibilities

• Carefully review scripts to assess the strength of hooks, pacing, and structure for audience retention, independently of brief alignment.
• Evaluate completed video edits to ensure adherence to brand identity, tone, pacing, and overall craftsmanship before client review.
• Provide detailed, actionable feedback to production partners and creators, monitoring the effectiveness of such input over time.
• Assess titles and thumbnails for brand consistency and packaging appeal, collaborating with coordinators managing publishing processes.
• Apply a brief GEO checklist during content review to identify any deviations before they progress to strategy review.
• Act as the final approval gatekeeper ensuring videos do not move to client approval without your sign-off.
• Identify recurring quality concerns with specific creators or production partners, reporting these to coordinators and account managers to inform creator selection decisions.
• Participate proactively in GEO/YouTube strategy planning sessions to anticipate and address potential script or video quality issues upstream.
• Maintain organized records of all materials reviewed and approved per client to allow clear status tracking without excessive direct involvement.

Experience & Skills Required

• Minimum 3 years of experience in reviewing, directing, or producing video content within agency, in-house brand, or media settings, including at least one year specifically focused on brand or creative quality assurance.
• A demonstrated portfolio or work history highlighting video reviews or direction aligned with brand standards rather than video editing skills.
• Expertise with B2B or professional audience channel content, ideally for brands marketing to business clients.
• Proficient in interpreting YouTube Studio analytics such as retention curves, click-through rates compared to channel baselines, and informed analysis of audience drop-off points.
• Familiarity with video review and project management tools (e.g., Frame.io, ClickUp, Asana, Monday.com).
• Working knowledge of design software including Figma, Photoshop, or Canva for evaluating thumbnails and packaging.
• Regular use of AI tools like Claude or ChatGPT for script review, feedback generation, or quality assurance automation.
• Strong ability to quickly identify specific weaknesses in scripts such as ineffective hooks, poor pacing, or structural issues and articulate improvements clearly to creators.
• Keen judgment on video completion quality, brand consistency in cuts, thumbnail effectiveness, and pacing flow.
• Capacity to maintain consistent brand standards across multiple clients and production partners without variability.

Desirable Attributes

• Clear and decisive communication, enabling feedback to be perfectly understood without ambiguity.
• Experience with GEO, AEO, or SEO techniques applied to video content, understanding how AI systems surface and cite content.
• Experience collaborating with external production agencies or partners for work review.

Success Criteria After 90 Days

• Ensuring every video released has passed your detailed quality and brand evaluation before client delivery.
• Maintaining prompt script feedback to avoid slowing down the production timeline.
• Identifying and flagging repeated quality issues with creators or partners prior to a third occurrence.

Compensation & Work Details

• Annual salary range: CAD 34,000 to 54,000, plus company-wide profit sharing and performance bonuses.
• Compensation is tailored based on experience, position level, and geographical location using a deliberate framework.
• This is a fully remote role requiring 4-5 hours of daily overlap with Eastern Standard Time (EST).