User Acquisition Director

About the Role

This opening is on behalf of a partner company seeking a User Acquisition Director based in Ireland. The role is a senior leadership position focused on designing and scaling user acquisition strategies globally across various rapidly expanding digital products. The individual will lead a skilled acquisition team, promoting sustainable growth through paid marketing channels and developing scalable operational systems.

Key Responsibilities

• Design and implement comprehensive long-term user acquisition strategies across a range of products, multiple countries, and various paid channels.
• Manage and mentor performance marketing teams specializing in mobile acquisition, paid social media, paid search, and programmatic advertising.
• Take ownership of acquisition performance indicators, guiding investment choices using CPA, LTV, ROAS, incremental impact, and long-term business value metrics.
• Create and maintain experimentation frameworks covering creative assets, bidding tactics, campaign architecture, attribution models, and measurements, along with exploring novel channels.
• Lead efforts to automate campaign management, reporting, analytical processes, and operational workflows.
• Address complex growth challenges pertaining to attribution models, scalability, marketing efficiency, and measurement.
• Collaborate across functions including Product, Business Intelligence, Creative, Marketing Technology, Finance, and senior leadership to align acquisition initiatives with overall business goals.
• Monitor and evaluate emerging technologies, AI tools, advertising platforms, and industry developments to keep a competitive edge.
• Develop best operational practices, processes, and systems to enable scalable growth in acquisition teams.

Candidate Requirements

• Minimum of 8 years in performance marketing, user acquisition, or related growth-driven roles.
• Track record of leading extensive multi-channel acquisition programs encompassing Mobile, Paid Search, Paid Social, and Programmatic advertising.
• Experience in managing and nurturing high-performing marketing teams and senior experts.
• Strong grasp of attribution techniques, incrementality testing, experimentation protocols, bidding procedures, measurement methodologies, and lifetime value optimization.
• Commercial acumen with experience overseeing large acquisition budgets and optimizing marketing ROI.
• Proficient analytical capabilities to interpret complex datasets and translate insights into impactful business decisions.
• Adeptness at building scalable marketing processes, automation solutions, and operational frameworks.
• Ability to balance strategic, executive-level thinking with detailed, hands-on problem resolution.
• Excellent communication and stakeholder engagement skills across both technical and non-technical audiences.
• Fluency in English is required.
• Experience in sectors like web and app acquisition, gaming, betting, fintech, or other fast-growing digital markets is highly favorable.
• Familiarity with marketing technologies, AI-based tools, automation platforms, and teamwork with engineering departments is advantageous.

Benefits and Additional Information

• Chance to lead global acquisition strategies for rapidly growing digital products.
• High-responsibility leadership position with ownership of essential growth functions.
• Flexible remote working setup.
• Opportunity to develop and scale a top-tier performance marketing organization.
• Exposure to cutting-edge marketing technologies, automation, and AI-powered workflows.
• Collaborative environment working with diverse international teams across multiple departments.
• Dynamic culture emphasizing innovation, continuous experimentation, and ongoing improvement.

Other Details

This position is managed by a partner company handling applications and further recruitment steps. The hiring decision and subsequent process, including interviews and assessments, are conducted internally by the partner organization.

Note on Data Privacy and Recruitment Process: Personal data submitted will be processed under applicable data protection regulations. AI tools may support parts of the recruitment, such as screening and analysis, but are aids rather than replacements for human assessment. Candidates may request further information on data handling if needed.