Social Media Manager

Position Overview

We are looking for a passionate and creative Social Media Manager to craft and carry out social media strategies that effectively attract and engage audiences, enriching the portfolio of Opry Entertainment Group's iconic brands. This role involves energizing social media and content initiatives through targeted planning, goal setting, and consistent management aimed at growing digital audiences across our venues. The ideal candidate thrives in connecting fans and artists globally through innovative digital experiences and a collaborative spirit, reporting directly to the Director of Social Media.

Key Responsibilities

• Design and execute broad social media and content plans that align with our authentic voice and legacy.
• Establish measurable targets based on strategic objectives, audience research, competitor analysis, and motivational insights.
• Create and oversee social media workflows, content calendars, production schedules, and reporting systems aligned with brand goals.
• Collaborate closely with content creators to inspire teamwork and innovation when producing compelling and original content that boosts brand awareness and audience engagement, including crafting persuasive copy and managing content creation such as video and photography.
• Work alongside marketing, analytics, artist relations, operations, sponsorship teams, and external partners to optimize strategies for maximum ROI and enhanced customer experience. Manage vendor and artist team relationships providing content and media services.
• Lead initiatives to increase audience growth and engagement, improve customer retention, and drive revenue through social channels across all brands.
• Analyze performance data regularly to refine tactics and demonstrate social media’s impact on overall marketing efforts to leadership.
• Manage online community interactions and event coverage, responding in real-time, fostering discussions, monitoring live streams, and optimizing social media presence.
• Partner with various internal departments to relay customer insights, protect brand reputation, and coordinate responses.
• Undertake additional duties as necessary to support organizational goals.

Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science or related disciplines preferred.
• Certifications in graphic design or e-commerce are advantageous.
• Minimum three years of experience managing social media for brands with follower bases exceeding one million.
• At least three years’ experience within the entertainment or music sector.
• Proficient understanding of social media platform functionalities and best practices.
• Familiarity with content and social management systems such as Sprinklr.
• Hands-on experience in social media content creation, video and photo editing, and working knowledge of Adobe Creative Suite and Capcut.
• Outstanding interpersonal, written, verbal, and visual communication skills.
• Ability to manage multiple projects simultaneously with meticulous attention to detail.
• Motivated to surpass targets and adapt in a dynamic, fast-paced work environment.
• Capable of working independently while promoting teamwork and exhibiting leadership skills.
• Strong knowledge of web design, web development, conversion rate optimization, and search engine optimization.
• Comprehensive understanding of social media platforms including YouTube, Twitter, Facebook, Instagram, and TikTok.

Physical Demands and Work Environment

• Must have the ability to see and hear clearly at various distances and speak effectively.
• Required physical activities include frequent walking, standing, occasional climbing, sitting, kneeling, bending, stepping, and reaching above shoulder height to capture venue and event content.
• Able to navigate stairs and uneven surfaces while carrying equipment or products.
• Regularly lift and carry items weighing up to 25 pounds.
• Continuous and precise use of hands for routine and detailed tasks is necessary.
• Work environment includes standard office settings and event venues with varying weather conditions, large crowds, and loud noise levels.
• Some travel is required.