Social Media Intern

About Nikki Beach Hospitality Group

Nikki Beach Hospitality Group, founded by Jack and Lucia Penrod, is renowned for its barefoot luxury hospitality, offering transformative experiences through its global beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. With a 25-year prestigious legacy, the group continues to grow, introducing new ventures like Lucia restaurant and beach concept in 2024 and Maison Mer restaurant concept in 2025. Joining the team offers international exposure and career growth in luxury hospitality.

Position Overview

We seek an imaginative, well-organized, and enthusiastic Social Media Intern to join our Global Social Media team in Miami for the Fall semester. This internship is designed for individuals passionate about digital content, social media, fashion, travel, and lifestyle brands, aiming to gain practical experience with a leading global luxury hospitality brand.

Key Responsibilities

• Develop captivating Instagram Reels, TikTok videos, and other short-form content from raw footage provided by various Nikki Beach locations.
• Create original photo and video content on-site to showcase Shop Nikki Beach merchandise.
• Capture, edit, and publish creative content tailored for TikTok, Instagram Reels, and emerging platforms.
• Assist in managing and maintaining the Global Nikki Beach and Shop Nikki Beach content calendars.
• Plan and execute weekly Instagram Stories to boost daily user engagement and maintain brand visibility.
• Generate innovative content ideas aligned with Nikki Beach's brand standards and current social media trends.
• Edit photos and videos utilizing both mobile and desktop editing tools.
• Monitor social media trends, viral formats, sounds, and platform updates to recommend timely content opportunities.
• Support scheduling of social media posts across platforms.
• Help plan, style, and conduct product and lifestyle photoshoots.
• Organize products, props, and shot lists before and during photoshoots.
• Capture behind-the-scenes content for social media usage.
• Assist with content organization and asset management post-photoshoot.
• Collaborate closely with Global Social Media and Shop teams ensuring content meets campaign goals and visual identity guidelines.
• Contribute to additional digital marketing and social media activities as needed.

Candidate Profile

• Currently pursuing a degree in Marketing, Communications, Digital Media, Fashion, Business, or a related discipline.
• Strong passion for social media, digital storytelling, luxury hospitality, travel, fashion, or lifestyle brands.
• Comfortable filming and photographing content using mobile devices.
• Familiar with Canva, CapCut, Adobe Express, or comparable editing applications.
• Good understanding of Instagram, TikTok, and trending social media content.
• Highly creative with keen visual storytelling and aesthetic skills.
• Exceptional organizational abilities and attention to detail.
• Capable of managing multiple tasks efficiently in a fast-moving environment.
• Self-driven, proactive, and eager to learn.
• Available to work on-site at Nikki Beach’s Miami office throughout the internship duration.