Social Content Creator

About SUNPAN

SUNPAN is a rapidly growing global furniture brand renowned for designing premium, trend-conscious pieces for both commercial and residential settings. By partnering with leading designers and suppliers across the world, SUNPAN sources top-quality materials and distinctive designs. Operating as a trade-exclusive company, SUNPAN is a reliable partner for interior designers seeking timeless and elevated furnishings. Their curated range includes dining, bar, living, bedroom, outdoor, and accent products.

The company boasts a five-year consecutive certification as a Great Place to Work, cultivating a creative and supportive workplace that welcomes talented professionals to join diverse teams.

Role Overview

Join SUNPAN’s Marketing team as a Social Media Content Creator reporting to the Marketing Director, Digital & Communications. This role is ideal for a passionate storyteller who thrives on social media engagement and creativity. The successful candidate will collaborate closely with the Video Content Creator and other marketing team members to amplify the SUNPAN brand on multiple social platforms.

Key Responsibilities

• Develop and manage original, compelling content for platforms such as Instagram, Pinterest, and LinkedIn.
• Own social media strategy and media planning, working collaboratively to promote SUNPAN’s brand and product narratives.
• Create and maintain a social media content calendar ensuring regular, engaging posts including promotional content.
• Stay informed about emerging social media trends, platform updates, and cultural events to enhance content planning and execution.
• Analyze engagement data and metrics to prepare weekly and monthly reports measuring website traffic, user interaction, and ROI, using findings to optimize content approaches.
• Work alongside the Video Content Creator to produce captivating video content for social channels.
• Support the Marketing Director in influencer program management and monitoring earned media mentions.
• Engage actively with the audience by responding to comments and inquiries, interacting with the design community, and curating third-party images for social and catalogue inclusion.
• Conduct research on industry and consumer trends to continuously refine social media strategies and best practices.
• Collaborate with cross-functional teams including graphic designers, copywriters, and creators to deliver effective campaigns.
• Travel to trade shows to create and assist with live social and video content production, including working occasional evenings and weekends to provide live coverage during events.
• Perform additional tasks as assigned by the CEO or Marketing Team.

Candidate Profile

• Education: Post-secondary degree in Communications, Public Relations, Creative Writing, Business, or Journalism preferred. Certifications in social media marketing, such as Meta digital marketing and community management, are advantageous.
• Experience: Minimum of 2 years in social media marketing with a proven history of content creation, audience growth, and influencer collaboration.
• Technical Proficiency: Skilled with Canva, Adobe Creative Suite, social media scheduling and analytics tools. Familiarity with Asana, influencer marketing platforms, and paid social advertising is a plus.
• Content Skills: Strong capability in crafting engaging stories, graphic design, photo editing, and video content production.
• Analytical Ability: Knowledgeable about SEO, web traffic analytics, and transforming data insights into actionable strategies.
• Communication: Excellent at both verbal and written communication, respectful and professional in stakeholder interactions.
• Flexibility: Willingness to work during evenings and weekends as required for key trade shows and special events.

Applicants must provide a link to their portfolio; applications without portfolios will not be considered.

Employee Benefits

• Generous paid time off including vacation, personal, sick days, and birthday leave.
• Retirement savings plan contributions through RRSP matching.
• Health spending account to accommodate individual health and wellness needs.
• Extensive extended health coverage including medical, dental, vision, and paramedical services.
• Exclusive discounts on company products.
• Convenient on-site parking.
• Recognition as a Great Place to Work for five consecutive years.
• Team building and social events promoting a supportive workplace culture.

Equal Employment Opportunity and Accessibility

SUNPAN is committed to diversity and equal employment. The company provides accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act throughout the hiring process. Applicants requiring accommodation are encouraged to notify HR in advance so that appropriate arrangements can be made.