Senior Creative Strategist

About New Engen and Donut Studios

New Engen is a digital marketing agency focused on smart growth by integrating media, creative, analytics, influencer, and retail strategies into impactful performance campaigns. Donut Studios is the in-house creative studio delivering high-performing, platform-native digital content for ambitious brands, enabling breakthrough creative that drives fast results.

Role Overview

As a Senior Creative Strategist, you will lead the creative strategy for Enterprise B2B campaigns, especially for Amazon Web Services (AWS), translating complex business priorities into clear, insight-led creative direction across various digital platforms like paid social, display, and video. You will mentor and manage the creative strategy team, fostering collaboration and high-quality output, while ensuring creative excellence at scale with the use of AI-enabled workflows.

Key Responsibilities

• Lead creative strategy for AWS enterprise B2B campaigns, developing scalable concepts targeting technical and executive audiences aligned with business goals.
• Manage and coach the Creative Strategy team to maintain high standards and elevate creative thinking.
• Craft and refine creative briefs to guide design, motion, video, and copy teams, ensuring alignment with AWS brand standards.
• Collaborate with cross-functional teams including content strategists, designers, motion artists, and production to deliver integrated campaigns across the customer journey.
• Implement testing frameworks for messaging and creative based on audience performance data, iterating strategies to optimize campaign effectiveness.
• Oversee creative quality and consistency across multiple formats, languages, and markets using efficient production methodologies.
• Represent creative strategy in client meetings, presenting strategic insights and building trusted client relationships while managing feedback.
• Continuously explore new opportunities for creative innovation considering industry trends and AWS brand requirements.

Candidate Profile

• Minimum of 5 years of experience in creative strategy, preferably with B2B, enterprise technology, SaaS, or cloud-focused accounts.
• Demonstrated ability to develop compelling creative briefs and translate audience data into actionable creative direction.
• Experience managing or mentoring creative strategists and elevating team performance.
• Comfort with high-volume production environments and strong quality control; familiarity with production workflows is an advantage.
• Strong knowledge of paid social and display advertising platforms including LinkedIn, Meta, and DV360, along with their formatting requirements.
• Proven experience in presenting creative recommendations to senior client stakeholders.
• Understanding of B2B technical buyer personas such as developers, IT decision-makers, and enterprise executives.
• Ability to work within strict brand guidelines without reliance on AI-generated talent or media.
• Bonus: Prior involvement with cloud brands like AWS, Azure, or GCP.

Perks and Benefits

• Flexible remote or hybrid work with adjustable hours.
• Unlimited paid time off plus company-observed holidays.
• Comprehensive medical, dental, vision, and disability insurance.
• Life and accidental death & dismemberment (AD&D) coverage.
• 401(k) plan with employer match.
• Paid parental leave and family support programs.
• Perks for pet care and insurance.
• Opportunities for professional development and learning.
• Commuter and transit benefits.
• Exclusive employee discounts.

Additional Information

The position is based in Los Angeles, CA, and supports remote work within multiple U.S. states including California, Texas, New York, and others. Salary range is between $70,000 and $80,000 annually, with final compensation reflecting qualifications and experience.

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