Regional Operations Manager - Bharat

Key Responsibilities and Goals

The Regional Operations Manager (ROM) will drive business growth and operational excellence across the assigned region. This includes developing quarterly footfall generation plans for stores and coordinating with Area Retail Managers (ARM) and headquarters to formulate and implement store-specific business plans.

The role involves thorough competitor analysis to understand competitive strategies, identify opportunities and threats, and suggest actionable responses. The ROM will also perform site visits for business development, evaluate new store locations, and maintain relationships with regional business development representatives.

Franchisee Relations

The ROM manages business relationships with franchisees, addressing and resolving conflicts as they arise to ensure smooth operations.

Compliance and Store Management

This manager oversees compliance with standard operating procedures (SOP) by monitoring ARM and audit reports to detect recurring trends. They supervise merchandise management through similar reports and evaluate visual merchandising (VM) effectiveness at outlets, recommending necessary adjustments.

Store operations analysis includes assessing the quality and timeliness of store openings, ensuring adherence to processes related to cash, stock, cost, housekeeping, and staff attendance, and suggesting process improvements for full compliance. The ROM also designs and oversees new store launch plans, providing guidance during the initial three months post-opening.

Understanding Customer Needs

The role requires monitoring customer relationship management (CRM) registration rates and consumer behavior patterns to improve customer service. The ROM provides customer insights to store teams, communicates emerging consumer trends to ARMs, and builds relationships with approximately five top customers per store.

Team Management and Development

The ROM hires ARMs and Store Managers (SMs) and conducts quarterly appraisals for ARMs. They address motivational and structural issues within the team, set weekly sales targets based on market trends and monthly goals, and prepare and oversee the spending budget for ARMs, reviewing and adjusting as needed.

Additionally, the ROM identifies training priorities, develops training modules, and schedules training activities to support team growth.